Supermarket shoppers across the UK are being alerted to a clever money-saving trick that could help them grab bargains before they vanish from the shelves. Aldi customers have been encouraged to look out for a "secret code" on product labels that signals an item is being discontinued, offering a prime opportunity to stock up at lower prices.
The Coupon Kid's Insider Tip
Jordon Cox, widely known on social media as the Coupon Kid and a regular contributor to ITV's This Morning, recently took to Instagram to share this valuable insight. In a video filmed inside an Aldi store, he urged his followers to pay close attention to pricing labels, revealing that a simple letter holds the key to potential savings.
Decoding the 'D' on Aldi Labels
"There's a secret code at Aldi," Jordon explained enthusiastically. "You should know about it!" He detailed that shoppers should inspect the top right corner of price labels; if they spot a 'D', it indicates the product is being discontinued. "When the shelf is cleared, they won't be restocking it," he clarified, meaning once the current inventory sells out, that item will no longer be available.
While this labelling practice is most common with Aldi's Specialbuys and limited-time offers, Jordon noted that it can occasionally appear on other store items as well. He advised, "If it's something you want, and it's a good deal – stock up before it's sold out." However, he cautioned that the 'D' can be quite small, so customers might need to look carefully. "It could save you a bit of money... or turn your supermarket shopping into a bit of a game!"
Shopper Reactions and Aldi's Pricing Strategy
The revelation sparked a flurry of responses on social media. One Instagram user lamented, "Oh I wish I knew this before they discontinued the rocky road bites. They were one of their best cakes." Another commenter speculated, "It's only discontinued for that season as it will return at a much later date," while a third pointed out, "I think the bright red reduced tag is more of a clue."
Aldi outlines its approach to pricing on its official website, stating, "Aldi frequently reviews our prices to ensure we remain competitive and pass savings on to customers. Price drops can happen regularly, so it's a good idea to keep an eye on our weekly ads." The retailer emphasises its commitment to value, adding, "We also have weekly Specialbuys and limited-time offers, so there's always a bargain to snag."
Jordon Cox: A Proven Money-Saving Expert
Jordon Cox has built a reputation for extreme frugality and savvy shopping tactics. His website, Deal A Day, highlights some of his most notable exploits, including once purchasing £600 worth of supermarket groceries for just 4p by strategically using coupons. In another instance, he famously travelled from Sheffield to Essex via Berlin to save £8 on a train fare, demonstrating his dedication to securing the best possible deals.
This latest tip about Aldi's 'secret code' adds to his arsenal of practical advice for consumers looking to stretch their budgets. By learning to identify these discreet markers, shoppers can make informed decisions and potentially save significant amounts on their weekly grocery bills.
