Aldi has launched a new hair serum priced at just £4.99, which it claims can compete with luxury brands costing up to £40. The product is part of the supermarket's Lacura range, known for offering affordable alternatives to high-end beauty items.
The serum is designed to smooth frizz, add shine, and protect hair from heat damage. Aldi says it contains argan oil and keratin, ingredients commonly found in premium hair care products. The launch follows the success of other Lacura beauty dupes, such as the Moisture Boost moisturiser and the Healthy Glow Exfoliating Tonic.
Beauty experts have noted the similarity between Aldi's serum and luxury counterparts, with some suggesting it could save consumers up to 80% on their hair care routine. The product is available in stores now as part of Aldi's Specialbuys, meaning stock is limited.
This move is part of Aldi's strategy to attract budget-conscious shoppers who still want quality beauty products. The supermarket has previously released affordable versions of popular items from brands like Pixi, Clinique, and Elizabeth Arden.
