Aldi has reduced the price of two popular Christmas chocolate tubs to £3.85 each, making them the cheapest on the market. From today, shoppers can buy Quality Street (500g) and Cadbury Heroes (475g) for under £4 in Aldi stores nationwide.
Savings compared with other supermarkets
The tubs are 40% cheaper than Sainsbury’s, saving shoppers £2.65 on the same product. Even with a Nectar card, Sainsbury’s Cadbury Heroes tub is still 22% more than Aldi’s.
The deal arrives as early festive planners look to spread the cost of Christmas, with the price drop starting from today so shoppers can stock up early. The deal is not currently available in Scotland.
Comparison with last year's tub prices
Heroes, Celebrations, Roses and Quality Street tubs are already stacked high across supermarkets. The weight for Cadbury Heroes and Roses is down from 550g a year ago, meaning shoppers are getting around 13% less in the tubs than in 2025.
Last year, Morrisons sold 550g of Quality Street, Heroes and Roses for £7. Celebrations were 500g but still cost £7, although varying More card offers were available across the season. Morrisons has this month been selling all four popular tubs at £7, with More cardholders getting them for £4.95.
Other supermarket offers
Asda has been selling all four options for £5.72. Tesco has been selling Quality Street with a Clubcard price of £3.95, Celebrations 500g with a Clubcard price of £3.95, while both Roses and Heroes have had a Clubcard price offering 25% off making them £5.25.
