New British startup A Kind Mind has launched Lion's Brain, a premium hand-cooked crisp range infused with Lion's Mane mushroom extract and added zinc. The range debuts with three flavours: Wild Mushroom & Black Garlic (Vegan, Gluten-Free), Shiitake Mushroom & Truffle Salt (Vegan, Gluten-Free) and Raclette Cheese & Shallot (Vegetarian, Gluten-Free).
Launch into wholesale and D2C
The products have initially been launched into wholesale and independent retail as well as hospitality and direct-to-consumer D2C.
Ian Harman, founder of A Kind Mind said: “Shoppers are increasingly thoughtful about the products they buy, but taste and enjoyment remain absolute non-negotiables in savoury snacking.
Founder on recipe development
“We’ve spent a considerable amount of time perfecting the recipes, ensuring full regulatory compliance, and creating a proposition that offers genuine differentiation for stockists.
“Seeing the first finished packs come off the line marks a major milestone for us as we begin opening up trade conversations”.
Pricing and pack formats
40g Impulse Single Bag: RRP £1.50. 150g Sharing Bag: RRP £3.75.
