A hair kit costing just 72p a day has helped users transform frizzy hair into beautiful beachy waves, with many discovering their hair is naturally wavy. The Merwave Wavy Hair Starter Kit, worth £85 but priced at £65, includes a five-step system designed to last 90 days, plus a free refresh spray worth £17.
From Frizz to Compliments
One customer shared: 'My hair was always naturally poker straight/glossy but since my 40s just frizzy, dry and dull... I took the plunge. Oh my days! Who knew my hair does this! Not curls sure, but the most gorgeous beachy waves. So many compliments... I honestly didn't know I had good hair.'
This experience is common, as a 2026 study by Merwave revealed 47% of women never realised their hair was secretly wavy. Founder Abi explained: 'I struggled with hair I thought was straight, unmanageable and frizzy until I found out the kinks, frizz and flicked-out ends were secret signs my hair is wavy.'
Understanding Wavy Hair
Frizzy hair often indicates a need for moisture or the wrong care routine. Unlike curls, which form tight spirals from the root, waves create a looser S-shape starting further down. Merwave's formulas avoid heavy butters and oils that weigh down waves, using lightweight ingredients instead.
The Five-Step Routine
The kit includes:
Cleanse Shampoo – with jojoba oil and avocado extract to nourish without stripping moisture.
Repair Conditioner – tackles knots, tames frizz, and fortifies hair.
Wave Cream – awakens natural texture with pracaxi oil and flaxseed extract.
Cast Foam – locks in wave shape while controlling frizz.
Protect Gel – smooths and sets hair without stiffness or crunch.
The routine lasts about three months, costing roughly £21 per month. It is safe for coloured, bleached, and grey hair, and free from silicones, sulphates, and parabens.
User Feedback
Many users praised the kit. One five-star review said: 'I have always had kinky hair... I took the long-awaited plunge into Merwave. Oh my gosh, I'll never go back! I could have had these luscious, bouncy waves far sooner!' Another added: 'Thanks for creating something that means I feel more comfortable embracing my natural locks.'
However, some users noted difficulty maintaining waves on subsequent days. A three-star reviewer mentioned: 'I love how the products make the curl in my hair really come to life, I don't like how it's made my hair feel... I'm sure it's practice and working out what my hair needs.'
Despite this, most shoppers were delighted. One concluded: 'I went from wild frizz and straightening every day to a mix of lovely waves and curls and so many compliments!'
