Home Bargains has reduced the price of a high-end shampoo that usually costs £58 to £11.99. The budget retailer is offering the 1000ml bottle of Briogeo Farewell Frizz Smoothing Shampoo in an online-exclusive deal, meaning shoppers will not find it in stores.
The price drop represents a saving of around £46, a 76% discount. Some customers may view the deal as good value, as the large bottle should last a long time.
What the shampoo promises
The shampoo promises to "smooth frizz" for "sleek" and "shiny" hair. It is described as "nourishing" and "repairs" hair, formulated with 96% naturally derived ingredients. Its signature oil combination is designed to lock in hydration and lock out humidity that causes frizz, restoring hair's lustre and shine and minimising frizz.
Home Bargains says the shampoo is naturally derived, formulated 6-free, and made with Briogeo's proprietary Nova Complex that locks in moisture and protects against humidity.
Conditioner and brand details
Home Bargains is also selling a matching conditioner. Shoppers can get the Briogeo Farewell Frizz Smoothing Conditioner in a 236ml bottle online for £5.99, down from £24.
Briogeo is an independent, award-winning clean hair care brand founded by Nancy Twine in 2013. The name combines "Brio" (Italian for vibrant and full of life) with "Geo" (Latin for of the earth and nature). It is formulated to a strict 6-free standard, meaning it is made without harsh sulfates, silicones, parabens, phthalates, DEA, and artificial dyes. The brand is cruelty-free and certified by Leaping Bunny.
Other Briogeo products are available elsewhere, including at Boots, Cult Beauty and Sephora. For instance, shoppers can find a 473ml bottle of the Briogeo Don't Despair, Repair! Super Moisture Conditioner at Boots for £33.
