Amazon Prime Day is officially back. Thousands of deals are about to drop in the online giant’s annual event, which takes place between 23 and 26 June. From beauty and tech to appliances and books, the offers are exclusively for Prime members. Second only to Black Friday, Amazon Prime Day is the sale to bookmark if you’re thinking of making a big purchase – think Ninja air fryers, Shark hair tools or Apple AirPods. Previous Prime Day events have delivered some of the year's strongest savings on big brand names such as Oura or Sony, alongside discounts on Amazon’s own products (Kindles, Fire TV’s and more). So if you’ve been planning to upgrade your old TV or treat yourself to a new electric toothbrush, now’s the time.
With years of experience as a shopping expert, I’ll be hand-picking the best discounts as they drop – and imparting my advice on how to navigate the event.
Best Amazon Prime Day deals at a glance
- Apple AirPods 4 wireless earbuds: Was £119, now £79, Amazon.co.uk
- Ninja foodi dual zone digital air fryer: Was £199, now £129, Amazon.co.uk
- Ring video doorbell: Was £79, now £39, Amazon.co.uk
- Ninja slushi machine: Was £299, now £199, Amazon.co.uk
- Shark stratos cordless vacuum: Was £399, now £218, Amazon.co.uk
When is Amazon Prime Day 2026?
Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, starting at 12:01am on Tuesday 23 June, making it one of the earliest slots of the sale event so far. While the retailer hasn’t released the full list of discounts yet, it has promised a schedule of daily themed offers for Prime members, including short-lived deals on new product launches, top 100 picks and “epic Prime deals” spread across the event. Based on previous years, I’m expecting some of the steepest discounts to be across luxury beauty, home appliances and tech.
What is Amazon Prime Day?
Prime Day is Amazon’s exclusive shopping event for Prime members, with an offer of limited time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one off thank you to subscribers, but proved so popular that it now runs three times a year, returning in summer and again in October (often marking the unofficial start of Christmas shopping season) and March as Prime Big Deal Days.
Best early Amazon Prime Day deals
Apple AirPods 4 wireless earbuds
Apple AirPods are always among the most popular products discounted each Amazon Prime Day. Early deals are already rolling in, like the one below – but I expect there will be further price cuts during the main event. For now, you can save 33 per cent on the all-new Apple Airpods 4. It’s the lowest the earbuds have been in the last 30 days. Was: £119. Buy now £79 at Amazon.co.uk.
Ninja foodi dual zone digital air fryer
Air fryers may feel as though they’ve had their moment in the spotlight a while back, but they’re still very much the star of the kitchen, and Ninja continues to lead the pack. This is the model I use at home, and the dual drawers are a real win, making it easy to cook a full meal at once or keep meat and veggie options separate. With 20 per cent off, it’s a deal worth snapping up before it disappears. Was: £199. Buy now £129 at Amazon.co.uk.
Shark facialpro glow
Over the last few months, the Shark facialpro blow has been busy catching the attention of skincare aficionados, and it’s easy to see why. Designed to be a weekly at home hydrafacial device, it combines exfoliation and deep hydration with contrast therapy to help leave skin looking fresher and gorgeously glowy. There’s a chance the discount could drop further over Prime Day, but even at 10 per cent off, it’s still a tempting deal on a very popular beauty gadget. Was: £299.99. Buy now £262.99 at Amazon.co.uk.
Ring video doorbell
Upgrade your home security system with Amazon’s top-spec Ring video doorbell. The newest-gen device has been discounted to below £40, boasting 2k video quality and impressive zoom ability. With the doorbell, you can see, hear, and speak in real time with live view and two-way talk. Was: £79.99. Buy now £39.99 at Amazon.co.uk.
De'Longhi la specialista arte barista bean to cup espresso machine
Slashed by a huge 30 per cent, the De'Longhi la specialista arte barista bean to cup espresso machine delivers coffee shop grade coffee from the comfort of your own home. With eight grind settings, the machine can manage several types of coffee beans, and uses a thermoblock technology to ensure the ideal temperature for coffee brewing, to bring out the full flavour of your chosen beans. Was: £529.99. Buy now £409 at Amazon.co.uk.
Ninja slushi frozen drinks maker
Ninja’s slushi frozen drinks maker has been treated to a rare discount ahead of Prime Day. A heatwave saviour, the appliance rustles up any liquid into café-style slushies, frappés, and cocktails in less than an hour. Was: £299. Buy now £199 at Amazon.co.uk.
Spanx shapewear higher power high-waisted shaping pants
Spanx are an essential in any summer wardrobe, and I find they sit sneakily well under short tea dresses and wedding guest gowns. The high-waisted pants come in four colourways, but the café au lait shade has the highest discount – a huge 47 per cent. Soft and lightweight, these shapewear shorts offer level four shaping with no visible underwear lines. Was: £35. Buy now £18.50 at Amazon.co.uk.
Medicube salmon DNA PDRN pink collagen jelly gel masks
Medicube’s products have a habit of flying off the shelves, and are rumoured to be loved by Hailey Bieber and Meghan Markle, so when I spotted the Korean beauty brand’s PDRN pink collagen jelly masks with a huge 41 per cent off, I couldn’t wait to stock up. Dermatologically tested and formulated with Salmon DNA PDRN and low molecular collagen, the masks are created to leave skin feeling smooth and looking radiant. Was: £16.90. Buy now £10 at Amazon.co.uk.
Ordo sonic+ electric toothbrush
Ordo’s sonic+ toothbrush always looks good in the bathroom (with shades of violet, green, charcoal and rose gold), and it’s currently seeing its biggest discount on the purple version. It includes a two minute timer to guide brushing time, along with three speed settings for a more personalised clean. I find that it’s also a handy travel companion thanks to its long lasting battery. Right now, it’s reduced by a sizeable 28 per cent ahead of Prime Day. Was: £59.99. Buy now £42 at Amazon.co.uk.
Shark stratos cordless stick vacuum cleaner
Clean up with this limited-time Shark deal on a cordless vacuum model. The high-tech model boasts an anti-allergen seal, anti-hair wrap technology and 40 minutes of run-time. There’s a charging dock for extra ease and an auto-empty function that eliminates the need for manual emptying. Was: £399. Buy now £218 at Amazon.co.uk.
Amazon Fire TV stick 4K plus
Already affordable, Amazon’s Fire TV stick 4K plus has been reduced to less than £25 in the lead-up to Prime Day. An entry-level 4K streaming device, it offers all the major streaming services without the premium price tag. Making your bang-average TV a smart one, the streaming stick boasts Dolby Vision/Atmos and HDR10+. Was: £59.99. Buy now £24.99 at Amazon.co.uk.
Russell Hobbs 12in desk fan
Get ready for the next heatwave by smartly investing in a discounted fan before they all sell out. This Russell Hobbs desk fan combines stylish Scandi design with three-speed settings and an adjustable tilt. You’ll be the envy of all your colleagues. Was: £49. Buy now £39 at Amazon.co.uk.
How can you shop Amazon Prime Day deals?
If you're not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. A 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next-day delivery, and Prime Video (you can cancel at any point if you don’t want it to roll on).
