The FUL Intense Moisture Hair Mask 300ml, currently reduced from £32 to £10, has earned a near-perfect 4.9 out of five stars from 100 reviews on the brand's website, with one customer saying it restored her confidence after her hair became 'absolutely broken just one big mess'.
The treatment, created by salon experts at Live True London, a salon group that has served more than 250,000 customers, is on sale at the reduced price for a limited time until November 17, 2026, offering a 69% saving. It promises to deliver deep nourishment to dry, weakened and curly locks.
Winter hair care boost
According to the brand, the nourishing formula helps restore hydration, leaving hair feeling softer, healthier and more manageable. The final outcome is described as 'wonderfully silky, sleek and easy-to-style hair'. Customers have noted that the treatment delivers a shiny, vibrant and premium appearance, making it suited for at-home application during chillier months when hair can become susceptible to dryness and frizz.
The pH-balanced formula harnesses the power of coconut oil for glossy, resilient hair, while shea butter and glycerin deliver moisture and conditioning. It is also well-suited to curly hair, working through thicker textures and boosting curl definition without leaving unwanted greasiness.
Customer reviews
One customer wrote: 'My hair was absolutely broken just one big mess. My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn't get a brush through it. Then used FUL hair mask and got my hair and confidence back. Thank you l can't recommend it enough absolutely brilliant.'
Another added: 'This moisture mask has changed my life - from dull dry hair to bright shiny smooth hair this light weight mask has nourished my hair back to health. I would 1000% recommend anyone to use this mask.'
However, one customer felt the mask was not suitable for them, commenting: 'I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft.'
For those with finer hair, Sephora's OUAI Fine/Medium Hair Treatment Masque Cheveux is priced at £20, while LookFantastic offers the Kérastase Nutritive Masquintense Deep Nutrition Soft Mask for Very Dry, Fine to Medium Hair 200ml at £46.50 as a one-off purchase.
