JSM Birkdale Ltd has applied to Sefton Council for a premises licence covering Wine Rack at 7 and 8 Weld Parade, Birkdale, according to a public notice.
Proposed hours and sales
If granted, the licence would permit opening from 8am to midnight daily, on and off sales of alcohol from 8am to 11.30pm, and late-night refreshment from 11pm to midnight, Monday to Sunday. The notice states that any person wishing to make relevant representations must do so by September 11, 2026.
Residents and businesses can inspect the application at the Licensing Authority, Licensing Unit, Sefton Metropolitan Borough Council, Magdalen House, 30 Trinity Road, Bootle, L20 3NJ. Enquiries can be made by phone on 0345 140 0845 or by email to licensing@sefton.gov.uk. It is an offence under Section 158 of the Licensing Act 2003 to knowingly or recklessly make a false statement in connection with a licensing application.
What could this mean for Birkdale?
The application is understood to have been submitted on behalf of the operator by Licensing Matters Ltd (01282 500322). The notice also appeared in the Southport Visiter.
Those who have any concerns or believe they may be adversely impacted are encouraged to read the application in full and, if necessary, submit a representation that relates to the licensing objectives under the Licensing Act 2003. These include the prevention of crime and disorder, public safety, the prevention of public nuisance and the protection of children from harm. Typical matters raised in representations can include operating hours, noise, deliveries, customer dispersal and the management of off-sales, though each case turns on its evidence.
If approved
If approved, the permitted hours would formalise trading until midnight and enable alcohol sales on the premises for consumption both on and off site until 11.30pm. Late-night refreshment permission would allow the sale of hot food or drink between 11pm and midnight. Any conditions imposed by Sefton Council would appear on the licence and set how the premises must operate.
Questions answered
Where is the site and what is proposed? The premises are at 7 and 8 Weld Parade, Birkdale, PR8 2DT. The applicant seeks a premises licence for on and off sales of alcohol, opening to midnight, and late-night refreshment to midnight.
What hours are being sought? Opening 8am to midnight daily, alcohol sales 8am to 11.30pm, late-night refreshment 11pm to midnight.
How can I view the application? You can inspect the application at the Licensing Unit, Magdalen House, 30 Trinity Road, Bootle, L20 3NJ, or contact Sefton Council’s licensing team on 0345 140 0845 or licensing@sefton.gov.uk for guidance.
How do I comment or object? Send a written representation to the Licensing Authority by September 11, 2026. Include your name, address and the grounds of your representation with reference to the licensing objectives. Representations may support or oppose the application.
What happens after I submit a representation? Sefton Council will consider all relevant representations. If objections are received, a licensing sub-committee hearing may be held where the applicant and interested parties can be heard before a decision is made.
For further details, readers can refer to the official public notice and Sefton Council’s licensing pages, and may contact the licensing authority for advice on making representations by the deadline.
