The Stow Brothers, an independent estate agency, has opened its sixth branch, marking its first expansion into Islington. The new office is located at 292 Upper Street and extends the firm's presence across north and east London, continuing its growth since it was launched in Walthamstow in 2014.
New Branch Leadership and Design
The branch is headed by sales manager Russell Gooden and lettings manager Ashley Mitson. The premises, designed by Rees Architects, feature clay tiles, microcement walls and voile curtains, the latter referencing the building's history as a jeweller's.
The opening also marks a return to the family's roots. Co-founders Kenny and Andrew Goad's great-grandfather operated a jewellery business on Upper Street more than a century ago.
Launch Event and Community Engagement
The agency officially celebrated the opening on 22 October with a launch event attended by local businesses, residents and artists. An exhibition curated by artist Gisli Bergman formed part of the event.
Kenny and Andrew Goad said: "We've been looking forward to opening our doors in Islington for a long time, so it was brilliant to finally celebrate with everyone who has helped bring it together.
"Creativity has always been a big part of The Stow Brothers, from the way we market homes to the spaces we work in. We wanted this office to reflect that, with a real attention to detail and a sense of the neighbourhood around us.
"There's also something very special about opening on Upper Street, where our great-grandfather once had his jewellery business. It feels like a lovely connection between the past and what we're building today."
Marketing Campaign and Expansion
The opening follows a marketing campaign developed with Studio.Build, featuring a commissioned poem alongside print and digital advertising. The Islington branch becomes the agency's sixth office, 12 years after the business was established.
