SuperBike Factory, a UK motorbike retailer founded in 2010, has entered administration and ceased trading with immediate effect, putting around 200 jobs at risk. The company, which describes itself as Europe's largest used motorbike retailer, confirmed administrators had been appointed after filing a Notice of Intention to Appoint an Administrator on July 17.
Company background
The business sold around 15,000 used motorbikes each year through six showrooms across England and its online store. Founded by entrepreneurs Scott Behrens and James Watson, SuperBike Factory grew from a single showroom in Cheshire into one of Europe's largest second-hand motorbike retailers.
The company was bought by private equity investor Endless' SME investment fund Enact in December 2023. Its latest published accounts, covering 2024, showed pre-tax profits of £8.5 million on sales of £83 million.
Reasons for administration
SuperBike Factory warned of uncertainty surrounding motor finance following a Court of Appeal ruling on dealer commission arrangements and the potential for compensation claims from previous customers. It also highlighted the continued impact of the cost-of-living crisis and fragile consumer confidence as risks to the business.
The company expanded over the past decade, opening showrooms at Donington Park, West Yorkshire, Bristol, Milton Keynes and Crawley, while its Macclesfield site remained its flagship showroom.
