Merton Council has approved a controversial 249-home social housing redevelopment in Mitcham, paving the way for the tallest buildings in the town centre "by far." The Majestic Way development will deliver 100% affordable homes in buildings up to 11 storeys, along with community space and a refreshed retail area on the site of the former Morrisons, with completion expected by 2029.
Approval and Criticism
While developer Clarion says the scheme will bring a "stronger high street" and much-needed homes, critics argue the approval contradicts Merton Council's own planning guidelines. Tony Burton, Secretary of civic group Mitcham Cricket Green Community and Heritage (MCGCH), called the approval "a sad day not only for Mitcham but for the whole of the borough."
The council's Development and Planning Applications Committee approved the plans on July 30, two years after they were first proposed. The plans underwent significant changes after a red warning from the council's Design Review Panel in 2025 over concerns about overdevelopment and design not reflecting Mitcham's character. Following a 2026 panel discussion, improvements were praised, leading to the approval.
Homes and Community Benefits
The 249 homes will be in six and 11-storey buildings, offering one to four-bedroom units. Of these, 110 units will be prioritised for residents being rehoused from the ageing Eastfields Estate. Councillor Nedra Daniels highlighted the "dire housing need in the borough," noting over 10,000 households on the social housing waiting list.
The scheme includes 1,308 square metres of commercial space and 423 square metres of community space, extending the existing Majestic Way shopping street. Clarion aims for "quality" retail, with Brian Ham, Director of Major Projects, saying, "The key is for us to get, not another Costa, but an independent coffee shop." However, Ham refused the council's request for cheap 'peppercorn rent' on retail units, stating it "will be unfair on other traders in town."
Transport and Sustainability
The development takes a "car-lite" approach with 25 parking spaces, including seven disabled bays and two car club spaces, all with electric vehicle charging points. Over 300 cycle spaces will be provided, along with highway improvements including a new roundabout at St Mark's Road and widened pedestrian areas. The scheme aims to cut carbon emissions by 71% through air source heat pumps, solar panels, and energy-efficient ventilation, and will plant 68 new trees.
The section 106 agreement will see Merton receive £1,358,982.98 from Clarion for local transport, health improvements, and an upgrade to Armfield Crescent Play Area. Clarion will also provide £60,000 for town centre projects during construction. Demolition of the current site is expected in February 2027.
Opposition Concerns
Opponents, including MCGCH and the Mitcham Society, argue the plans conflict with Merton's Local Plan, which limits building heights to six storeys. Dan Johnston, Committee Chair, said the plans mean "Clarion will forever be part of the beating heart of Mitcham." However, Councillor Edward Foley warned of impacts on heritage assets and insufficient parking, noting residents may rely on vehicles for work. Planning officers countered that the harm to heritage assets would be "less than substantial."
Tony Burton, speaking against the plans, said: "The harsh reality is that Clarion’s development is in fundamental conflict with multiple policies in the Local Plan." He also raised concerns about overheating, overshadowing at St Mark’s Primary School, and the impact of vacant shops. Following approval, he told the LDRS: "This is a deeply disappointing and wrong-headed decision by Merton Council. It is a sad day not only for Mitcham but for the whole of the borough."
Clarion's Response
Richard Cook, Chief Development Officer at Clarion Housing Group, said: "This is a huge step forward for Mitcham and for the families across Merton who need a safe, affordable place to call home. Majestic Way will deliver 249 new Social Rent homes at a time when they are needed more than ever, alongside a stronger high street and a new community space at the heart of the town centre."
