Content creators are just as likely to get a mortgage as any other self-employed applicant, according to a broker, as lenders have adapted to the growing industry.
Lenders Treat Creators Same as Other Self-Employed
Gaurav Shukla, CEO of Marlow-based Home Me Mortgages, said many content creators expect to be dismissed by lenders, but are often surprised to find they are considered through the same lens as other self-employed people.
Shukla explained that lenders are less concerned about the nature of the income than its robustness and consistency. He said: “What a lender wants to see with anyone who is self-employed, whether they're a plumber, electrician or YouTuber, is consistency of earnings usually backed up by tax calculations and one to two years of accounts. What you do for a living isn’t irrelevant, of course, but if the numbers work then the mortgage will generally work, too. If you can prove you are making a solid income, your mortgage application is as solid as any other.”
Income Consistency Is Key
Shukla noted that the main challenge for content creators, like any self-employed applicant, is income consistency, as sponsorships, ad revenue, and platform payouts can fluctuate. However, a strong track record and consistent earnings may be enough for many lenders.
He also advised creators to be realistic about expecting lenders to factor in future brand deals, though some specialist lenders may consider committed future income, similar to how actors are assessed with contracted earnings.
Side Income Can Boost Borrowing Power
Shukla highlighted that those monetising content alongside a regular job may already be able to borrow more, as many lenders will consider this income if it is sustainable and evidenced. He said: “The extra revenue could result in a slightly bigger loan that could get you the property you thought you couldn’t afford.”
Finally, he stressed the importance of knowing which lenders are favourable to the self-employed, as some are risk-averse while others welcome them. He added: “We’ve dealt with a number of content creators who have tried a few high street names and then given up, having been rejected. But they’re over the moon when we say they’ve simply been looking in the wrong place.”
