The port city of Plymouth in Devon has been revealed as the UK’s top property hotspot for 2025, with average house prices rising by 12.6% over the past year. According to analysis from Lloyds Banking Group, based on its own mortgage data, the average property value in Plymouth increased from £247,579 in October 2024 to £278,808 in October 2025.
Other hotspots in the top 10 include Stafford, where prices rose by 12%, and Wigan, with a 10.5% increase. Wakefield, Mansfield, Woking, Liverpool, Rugby, Falkirk, and Hull also featured in the list. The research only considered locations where Lloyds made at least 150 mortgage offers during the period, excluding buy-to-let and shared ownership.
At the other end of the scale, Crawley in the South East recorded the sharpest decline, with home values falling by 8.9%. High Wycombe saw a 7.4% drop, while Chester and Cardiff experienced falls of 6.4% and 5.2%, respectively. Property values in London fell by an average of 0.1%.
Amanda Bryden, head of mortgages at Lloyds, said: 'Our customers’ dream homes are found in pockets around the UK, and we’ve supported thousands of people to take their next home-buying step this year. While property prices play a role, choosing where to live is also about finding a place that feels right – a community you connect with, a commute that works for you, and a lifestyle that fits you.'
She added that those open to exploring might find places where their money goes further, noting that northern regions and Scotland remain more affordable than the south of England. Plymouth itself is known for its historic Barbican district, the Mayflower Steps, and attractions such as the Plymouth Gin Distillery and the National Marine Aquarium.
