A significant fire has engulfed a warehouse in west London, prompting a major response from the London Fire Brigade with approximately 150 firefighters deployed to the scene.
Scale of the Southall Blaze
The incident is located on Bridge Road in Southall, where a two-storey building containing a warehouse and retail space is alight. The fire service confirmed that a substantial three-quarters of the structure is currently involved in the fire.
First reports of the blaze were received at 8.55am on Tuesday 25 November 2025. The scale of the fire prompted a flood of calls, with the brigade's control officers taking around 60 reports from concerned members of the public.
Emergency Response and Resources
A total of 25 fire engines are currently at the scene, with crews attending from Southall, Heston, Ealing and surrounding fire stations. To combat the intense flames from above, firefighters have deployed three turntable ladders.
The London Fire Brigade has stated that this will be a protracted incident, with crews expected to be carrying out firefighting operations throughout the day. The cause of the fire is not yet known.
Public Health and Traffic Advisory
Due to the large amount of smoke being produced, residents in the local area are strongly advised to keep their doors and windows closed.
The emergency services have also warned that traffic in the area will be impacted as crews continue their response efforts on Bridge Road.
