SuperBike Factory Limited, one of the UK's biggest motorcycle retailers, has collapsed into administration, bringing an abrupt end to the business after 16 years of trading. The company, which described itself as Europe's largest buyer, seller and financier of motorbikes, entered administration on 20 July, according to a notice published in The London Gazette.
The Macclesfield-based company, which operated from its headquarters on Snape Road, Cheshire, specialised in the sale, maintenance and repair of motorcycles, as well as parts and accessories. James Saunders and Robert Halliday, of KR8 Advisory Limited, were appointed as joint administrators following an order made through the Business and Property Courts in Manchester. The appointment was officially published in The London Gazette on 23 July.
Company confirms immediate closure
In a statement on its website, the company confirmed it had ceased trading with immediate effect. It said: "On 20 July 2026, Michael Lennon, James Saunders and Robert Halliday of KR8 Advisory Ltd were appointed as Joint Administrators of SuperBike Factory Group Limited and SuperBike Factory Limited pursuant to the provisions of the Insolvency Act 1986."
"The Companies have ceased to trade with immediate effect. All enquiries regarding the Companies or the Administration, including those from customers, should be directed by email to SBF@kr8.co.uk."
Growth and expansion
Founded in 2010, SuperBike Factory grew rapidly to become one of Europe's largest motorcycle retailers. The business offered thousands of used motorcycles through its online platform, nationwide delivery and financing options, while also working with more than 500 dealers across the UK. The retailer expanded significantly over the past decade, opening sites at Donington Park, Bradford, Bristol, Milton Keynes and Crawley.
It also diversified its business by launching an online accessories store in 2018 before adding electric motorcycles to its range in 2020. The company became known for operating one of Europe's largest motorcycle showrooms, attracting customers from across the UK with its extensive stock of used bikes.
Next steps for administrators
The reasons behind the company's collapse have not yet been disclosed. The joint administrators are now responsible for managing the affairs, business and assets of the company while assessing options for creditors. Customers and other parties seeking information about the administration have been advised to contact the administrators directly via KR8 Advisory.
