Amazon Prime Day 2026 is fast approaching. Throughout four days (23-26 June), shoppers will be treated to thousands of deals across appliances, tech, fashion and more. For beauty fans, the event is second only to Black Friday for the best savings on skincare, make-up, haircare and luxury tools.
Whether you’re looking for a discounted Dyson airwrap, a CeraVe SPF or an Elemis cleanser, Amazon discounts all the biggest brands in the annual sale – think Wonderskin, ghd, and Shark, along with Maybelline, St Tropez and Color Wow. The best chance to stock up your bathroom cabinet for summer, everything from SPF’s and frizz-fighting hair products is set to be discounted.
The best part? You don’t even need to wait until Prime Day itself to shop the offers. In the run-up to the main event, Prime members can enjoy hundreds of early deals on big-ticket products. I’ve already spotted the Dyson supersonic hair dryer on sale, plus mega savings on my favourite Beauty of Joseon SPF and the Elemis pro-collagen cleansing balm.
I have six years of experience covering Amazon Prime Day – and I’ll be comparing hundreds of beauty deals throughout the event. In the meantime, you can shop the best tried and tested early beauty deals below.
Best Amazon Prime Day beauty deals at a glance
- Dyson supersonic: Was £329.99, now £219, Amazon.co.uk
- Shark flexstyle multistyler: Was £299, now £219, Amazon.co.uk
- Beauty of Joseon SPF: Was £15.50, now £11, Amazon.co.uk
- Wonderskin lip stain: Was £18, now £14, Amazon.co.uk
- Elemis pro-collagen cleansing balm: Was £52, now £36, Amazon.co.uk
When is Amazon Prime Day 2026?
Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, starting at 12:01am on Tuesday 23 June, making it one of the earliest slots of the sale event so far. While the retailer hasn’t released the full list of discounts yet, it has promised a schedule of daily themed offers for Prime members, including short-lived deals on new product launches, top 100 picks and “epic Prime deals” spread across the event. Based on previous years, I’m expecting some of the steepest discounts to be across luxury beauty, home appliances and tech.
What is Amazon Prime Day?
Prime Day is Amazon’s exclusive shopping event for Prime members, with an offer of limited-time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one-off thank you to subscribers, but proved so popular that it now runs three times a year, returning in summer and again in October (often marking the unofficial start of Christmas shopping season) and March as Prime Big Deal Days.
Best beauty Amazon Prime Day deals
Dyson supersonic hair dryer
The Dyson supersonic is the gold standard when it comes to hair dryers. I rely on the newer nural model to get me out the door within minutes, but the OG supersonic is equally good. Discounted by more than £100 in the run-up to Prime Day, the hair dryer will streamline your routine and improve your styling versatility, thanks to smoothing, rough dry and diffuser attachments.
Was: £339 | Buy now £219, Amazon.co.uk
Shark flexstyle multistyler
In my opinion, Shark’s flexstyle is the best Dyson airwrap alternative on the market. With six attachments – including two barrels, a smoothing concentrator, and two brush barrels – the hair tool uses the same auto-wrap, air-powered technology as Dyson’s more premium tool.
Was: £299 | Buy now £219, Amazon.co.uk
Beauty of Joseon SPF 50
Beauty of Joseon’s SPF is my go-to for daily sun protection. The lightweight, hydrating formula doesn’t feel cakey or heavy. Skin is softened and smoothed after application, and makeup sits nicely on top. Already an excellent price, now’s the time to stock up thanks to a 25 per cent discount.
Was: £15.50 | Buy now £11.63, Amazon.co.uk
St.Tropez self tan express mousse
St Tropez’s express mousse is among my favourite fake tans for a natural, sun-kissed glow. You can leave it on for anywhere between an hour and up to six hours, depending on your desired shade. The sweet point is three hours, where you’re left with a natural-looking tan as if you’ve just hopped off the plane from actual St Tropez.
Was: £33 | Buy now £12.79, Amazon.co.uk
Elemis pro-collagen cleansing balm, cherry
Melting away makeup and nourishing skin at the end of a long day, the original Elemis cleansing balm is loved by the likes of Victoria Beckham and Kate Hudson. But the premium buy doesn’t come cheap – so don’t sleep on this 30 per cent saving on the cherry cleanser. It’s the same formula we know and love, but with an almond and vanilla scent.
Was: £52 | Buy now £36, Amazon.co.uk
Maybelline sky high mascara
Mascara is a desert-island make-up product for most, myself included. But it’s rare to find a good formula that doesn’t cost a fortune. Enter: Maybelline’s TikTok viral sky high mascara. Already affordable at £12, it’s now been discounted ahead of Prime Day.
Was: £12.99 | Buy now £7, Amazon.co.uk
Wonderskin lip stain
When Standard Shopping’s Abah Shah reviewed Wonderskin’s lip stain, she praised the beauty buy as “high-impact yet low-maintenance.” Noting that the stain is all-natural and waterproof, she loves to wear it under regular lipstick when dialling up the impact of her favourite colour. Now, you can pick it up for just £14.
Was: £18 | Buy now £14, Amazon.co.uk
Garnier micellar water
Garnier’s micellar water needs little introduction. The beloved drugstore formula removes makeup and SPF while gently cleansing your face at the end of a long day. My bathroom cabinet is never without a bottle of the good stuff.
Was: £9.99 | Buy now £4.99, Amazon.co.uk
Color Wow dreamcoat spray
Color Wow’s dreamcoat spray is my secret to frizz-free locks. Professional hair stylists rave about it, too – and now you can save 30 per cent in Amazon’s sale. Designed to be spritzed through wet hair before heat styling, the formula protects against humidity and breakage.
Was: £27 | Buy now £18, Amazon.co.uk
CeraVe blemish control face cleanser
CeraVe’s blemish control face cleanser enjoys a cult following. Formulated with 2 per cent salicylic acid, niacinamide and essential ceramides, the clay-based, gel-to-foam helps clear up breakouts and absorb excess oil.
Was: £23.50 | Buy now £17.61, Amazon.co.uk
How can you shop Amazon Prime Day deals?
If you're not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. A 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next-day delivery, and Prime Video (you can cancel at any point if you don’t want it to roll on).
