For the first time in its history, Tango has launched an alcoholic beverage range, partnering with Au Vodka just in time for the Bank Holiday weekend. The limited-edition summer drinks come in two classic flavours: Au x Tango Orange and Au x Tango Apple.
Officially released on May 14, the 330ml cans contain 5 per cent ABV and are available at select retailers including Iceland and Home Bargains, with individual cans priced at £3. The Au Vodka website also offers cases of 12 for £34.99 or a mixed bundle of 24 for £64.99.
This marks Tango's first foray into alcoholic beverages, following other notable soft drink and spirit collaborations such as Jack Daniel's and Coca Cola Vanilla, Absolut Vodka and Sprite, and Captain Morgan Spiced Gold with Pepsi Max.
Au Vodka co-founder Charlie Morgan said they 'continue to see strong demand for premium ready-to-drink, particularly products that combine bold flavour with convenience and standout branding'. Fellow co-founder Jackson Quinn added that the launch will 'combine two brands with strong consumer awareness and gives retailers a product built for familiarity, visibility and high rate of sale'.
The new collaboration has already proved popular online, with shoppers praising the drinks on Facebook. One commenter said they would be 'ideal for my next night out', while another noted that at Home Bargains 'they had all gone'. The drinks are available for a limited time only throughout the summer, with the Au Vodka website warning that 'once it's gone, it's gone'.
