Au Vodka has partnered with Tango to introduce two new canned vodka drinks ahead of the summer season. The collaboration between the vodka brand and the fizzy drinks company has produced two ready-to-drink (RTD) offerings: Au Vodka Tango Apple and Au Vodka Tango Orange.
Launch Details
The new flavours will be available nationwide starting May 14. Consumers can purchase them through Au Vodka's official website and select retailers across the UK.
Industry Reactions
Jackson Quinn, Co-Founder of Au Vodka, expressed enthusiasm about the launch, stating: "We wanted to create a Ready-to-Drink product that stands out and feels familiar to consumers. Tango is one of the UK's most recognisable soft drink brands, so bringing those flavours into a premium Ready-to-Drink felt like a natural fit."
Charlie Morgan, also Co-Founder of Au Vodka, highlighted the growth of the RTD market: "The Ready-to-Drink market is growing rapidly, especially among consumers looking for flavour, convenience and recognisable branding. This launch delivers all three."
Munnawar Chishty, Chief Marketing Officer at Carlsberg Britvic, commented on the partnership: "Tango has always been about bold flavour and personality. Partnering with Au Vodka gives us the opportunity to bring the brand into a completely new space within Ready-to-Drink alcohol."
The new products are expected to attract consumers seeking convenient and flavorful alcoholic beverages, leveraging the popularity of both brands.
