The British Veterinary Association (BVA) has launched a campaign called #breedtobreathe to highlight serious health issues in flat-faced dog breeds such as pugs and French bulldogs, urging potential owners to think twice before buying them. A survey of 671 vets found that 75% of owners were unaware of the health problems associated with these brachycephalic breeds before acquiring them.
Kennel Club data shows a dramatic rise in registrations of French bulldogs, from 692 in 2007 to 21,470 in 2016. The breeds' popularity is driven by their baby-like appearance, but selective breeding for flat faces has led to skin disorders, eye ulcers, and breathing difficulties.
The BVA survey also revealed that 49% of vets believe advertising and social media contribute to the surge, while 43% point to celebrity ownership. Pop star Lady Gaga and YouTube star Zoella are among those criticised for featuring these dogs. Heinz, Costa, and Halifax have agreed to stop using flat-faced dogs in advertising.
BVA president John Fishwick said: 'We find that our veterinary surgeons are finding increasing numbers of flat-faced dogs coming into their practices with problems related to the way these animals are made.' He encouraged owners to consider healthier versions or cross breeds.
Dr Rowena Packer from the Royal Veterinary College warned the trend is not temporary, as over 90% of owners of pugs, French bulldogs, and English bulldogs said they would own another. The BVA is urging letters to brands and collaboration among vets, breeders, and judges to ensure healthier breeds.
