Liverpool Football Club has become the first Premier League club to surpass £700m in annual revenue, posting a record £703m for the 2024-25 season. The figures, released on Friday, mark a £89m increase from the previous year and include an after-tax profit of £8m, a sharp turnaround from the £57m loss recorded in 2023-24.
The revenue boost was driven largely by media income, which rose by £60m to £264m, thanks to the club's return to the Champions League and their 20th league title. Liverpool earned approximately £84m from their Champions League run, which ended in the last 16, and around £175m from winning the Premier League, with 30 of their 38 league matches broadcast.
Administrative costs rose by £57m to £657m, while staff costs increased by £42m to £428m, doubling over the past decade. Match-day revenue grew by £14m to £116m, helped by the full opening of the new Anfield Road stand, which regularly allowed crowds of over 60,000. The club also hosted concerts by Pink and Taylor Swift, contributing to a £15m rise in commercial revenue to £322m.
New partnerships with Japan Airlines, Engelbert Strauss, Lucozade, and Husqvarna, along with a renewed deal with Carlsberg, supported commercial growth. The club's 10-year kit deal with Adidas, worth over £600m, began in August and will appear in next year's accounts. Chief financial officer Jenny Beacham emphasised the club's commitment to financial sustainability and acknowledged significant cost challenges, including investment in playing squads.
