Toni Toner, chief executive for children and young people at Barlow Moor Community Association (BMCA) in Chorlton, has cut off her hair for the first time in 14 years to raise funds and awareness for the community organisation. The drastic change, which she described as 'the big chop', is intended to highlight the increasing struggles faced by the voluntary sector and the vital services BMCA provides to residents on the Merseybank and Arrowfield estates.
Fundraising Success and Motivation
Toni had her long locks cut off at TINY's Barbershop in Sale Moor, where Charlotte 'Chip' Matthews offered to cut her hair free of charge. She has already reached her £1,000 fundraising target, but welcomes further donations. 'If I'm going to do something this big, I want it to mean something beyond me,' Toni said. She explained that the voluntary sector is struggling, with demand at its highest while securing core funds has become increasingly difficult.
Growing Demand for Services
Toni has worked at BMCA for 11 years and noted that the demand for services has expanded significantly. 'Historically one thing we didn't see much of was homelessness - presumably because we are so far outside of the city - but this has changed dramatically over the years,' she said. BMCA is currently having a shower installed in partnership with Siemens to provide washing facilities for homeless people and those facing increased utility bills. The need for hygiene packs, food parcels, and access to washing facilities for clothes is also on the rise. Monday to Friday, BMCA provides breakfast and lunches free of charge, and has seen a marked increase in people accessing the service, some staying all day.
Personal Significance of Hair
Toni grew her hair after being inspired by the lead singer of 4 Non Blondes. 'I've always been a bit alternative, with the tattoos and the various hair colours, so I suppose they were a natural next step for me,' she said. 'For 14 years they've been part of my story and honestly a bit of my armour through some really difficult times. They've been with me through illness, through pain, through moments where I've had to dig deep just to keep going.' She added that cutting them off felt like the big gesture needed to shine a light on BMCA and similar organisations that require financial support to continue providing for their communities.
Adjusting to Change
Admitting she is still adjusting to life without her locks, Toni said: 'Now that they are gone it feels strange. I don't really feel like me right now, but I'm sure that won't last long and I suppose I could always grow them again.' Her fundraising page is available for those who wish to support BMCA.
