Burger King has announced plans to hire up to 60,000 workers across its US restaurant system, following what the company describes as its most transformative period in years. The hiring push will cover approximately 6,500 locations nationwide, with roles ranging from hourly crew members to salaried management positions.
The fast-food chain said the recruitment drive is driven by increased customer demand, after years of investment in restaurant upgrades, operations and marketing as part of its 'Reclaim the Flame' turnaround plan. The strategy has helped boost sales and foot traffic in recent months, leaving many outlets needing more staff to keep pace.
Tom Curtis, President of Burger King US & Canada, said in a statement: 'We've done the important work of strengthening our operations, modernizing our restaurants, and listening to our Guests, and it's paying off. Now we need great people to help us keep that momentum going – people who are passionate, hardworking, and genuinely friendly.'
The announcement follows other recent moves to refresh the brand, including an update to the Whopper for the first time in nearly a decade and a new marketing campaign titled 'There's A New King And It's You'. Because most Burger King restaurants in the US are run by franchisees, the hiring effort will largely depend on those independent operators. The company described the campaign as a 'collective investment' across its franchise system.
Burger King temporarily owns about 1,000 locations after acquiring Carrols Restaurant Group in 2024, but is working to sell them back to franchisees. The chain aims to return to a system that is about 99 percent franchised. While large hiring waves are common in the restaurant industry during busy seasons, Burger King's push to hire 60,000 workers is significantly larger than recent efforts by rivals such as Chipotle, which sought 15,000 employees ahead of its 2023 'Burrito Season'.
