Chinese PhD Student Buys £1m Unesco World Heritage Tour
Chinese PhD Student Buys £1m Unesco World Heritage Tour

A Chinese man, reportedly studying for a PhD, has purchased a £1 million luxury holiday package that includes visits to all 962 Unesco World Heritage sites over two years. The trip, offered by VeryFirstTo.com, involves staying in five-star hotels and flying business class across more than 150 countries.

The company's founder, Marcel Knobil, admitted the product was initially seen as a PR stunt and that they did not expect a sale. However, the unnamed buyer has signed up and is due to start next year. A second tentative booking and 15 enquiries have also been received.

Knobil launched VeryFirstTo.com in 2012 as a platform for extravagant purchases. Past unsold items include a £160,000 black diamond nail polish and a £135,000 marriage proposal TV commercial. The holiday package includes a £5,000 donation to Unesco.

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In contrast, Liverpool's Graham Hughes completed a four-year overland journey to every UN member state for £27,000. He commented that while the luxury trip is feasible, it may be lonely and involve some bus travel. He hopes the buyer knows what they are getting into.

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