Heineken has announced plans to cut up to 6,000 jobs globally over the next two years, representing nearly 7% of its workforce, as the Dutch brewer faces declining beer sales. The company, which owns brands such as Heineken, Amstel, and Tiger, said the reductions would affect brewing and white-collar roles across its 87,000-strong workforce.
The job cuts come as Heineken lowered its profit growth forecast for 2026, citing challenging market conditions. Harold van den Broek, the company's head of finance, stated that the move is intended to strengthen operations and enable investment in growth. Some job losses will occur in Europe and other markets, including previously announced cuts to Heineken's supply network, head office, and regional divisions.
The announcement follows the surprise resignation of chief executive Dolf van den Brink in January, after six years in the role. Van den Brink, who will step down in May, had faced pressure to boost growth and productivity amid investor concerns over efficiency. Heineken said the job cuts aim to accelerate productivity at scale and unlock significant savings.
Heineken reported a 1.2% decline in total beer volumes last year compared to 2024, with falling sales particularly in Europe and North America. Factors include squeezed household finances, health concerns leading to reduced alcohol consumption, and lifestyle changes influenced by weight-loss drugs such as Mounjaro and Wegovy.
Despite the cuts, Heineken shares rose by up to 4% in Amsterdam, reaching their highest level in over six months. Russ Mould, investment director at broker AJ Bell, noted that investors welcomed the cost-cutting guidance, pushing up the share price. He added that the new CEO, yet to be appointed, will inherit a company where many difficult decisions have already been made.
