B&M shoppers are rushing to try a new cake that many claim is 'even cuter' than the iconic Colin the Caterpillar from Marks & Spencer. The discount retailer has introduced Frankie the French Bulldog cake, a chocolate Swiss roll adorned with chocolate buttons and a cheerful bulldog face, priced at just £3.99 for a 540-gram cake.
A New Contender in the Animal Cake Arena
Supermarket caterpillar cakes have long been a staple of British celebrations, from birthdays to weddings. While M&S's Colin the Caterpillar remains a favourite, other retailers have launched their own versions, including Aldi's Cuthbert, Waitrose's Cecil, and Sainsbury's Wiggles. Now, B&M has entered the fray with a twist—opting for a bulldog instead of a caterpillar.
The cake was highlighted by Money Saving Central, a social media page dedicated to deals and discounts. Their post, featuring a photo of Frankie, quickly garnered hundreds of likes and over a thousand comments. Shoppers expressed excitement, with one writing, 'My birthday cake sorted,' and another joking, 'That's Colin getting bumped now.'
Shoppers' Reactions and Comparisons
While many praised the cake's cuteness, some offered suggestions. One commenter mused, 'Be better if it were a sausage dog.' Another referenced Aldi's Cuthbert, asking, 'Wonder how Cuthbert feels about this.' Despite the buzz, taste tests have previously crowned Waitrose's Cecil as the overall champion among caterpillar cakes.
B&M's Frankie is positioned as one of the most budget-friendly options, undercutting rivals like M&S and Waitrose. Whether it can match their popularity remains to be seen, but for now, shoppers are eager to try the new contender.



