Fashion fans are swapping raffia totes for colourful jelly bags this summer, as the nostalgic 90s trend returns with a modern twist. Candy-coloured jelly bags are fun, practical, and available in hundreds of shades, from translucent blues and greens to yellows and reds.
High Street and Designer Options
On the high street, H&M and Kurt Geiger are leading the way in affordable accessories, while designer labels like Diesel, Farm Rio, and Staud have created chic, classic styles in updated jelly fabric. Styles range from mesh shoppers and flower-embellished shoulder bags to minimal totes perfect for summer holidays.
Whether you need a small wedding guest bag or a spacious poolside carrier, jelly bags offer versatility. According to Metro, these bags are easy to clean and come in budget-friendly to luxury price points.
Top Jelly Bags to Shop Now
Dolce Vita Toast Jelly Tote Bag – £90. An ode to the original clear jelly shoes of the 90s, this tote is perfect for poolside or as a neutral accessory.
Kurt Geiger Jelly Kensington Crystal Bag – £199. A violet jelly shoulder bag with quilted aesthetic, eagle head flap, and sparkles. Includes a crossbody strap for festivals.
H&M Net Shopper – £19.99. A forest green design that is stylish, spacious, and easy to clean. Also available in light brown.
Farm Rio Blue Jelly Flower Bag – £210. Features floral appliqué, making it an ideal wedding guest bag. The stiff jelly appears floaty and soft.
Diesel 1DR-Iconic Shoulder Bag – £172. Translucent blue jelly with chunky chain strap, Oval D plaque, and a hidden cotton drawstring pouch.
STAUD Christos Large Leather-trimmed PVC Tote – £435. Durable PVC tote with leather trims, removable zipped pouch, and space for a laptop or beach gear.
Why Jelly Bags Are Trending
Jelly bags combine nostalgia with modern practicality. They are lightweight, waterproof, and come in a rainbow of colours. The trend is driven by both affordable retailers and high-end designers, making it accessible to all.
