Clevedon Pier in Somerset has been named one of Britain's most overlooked destinations to visit in 2026 by The Telegraph, which described it as a place of "staggering beauty, eccentric history and quiet, un-showy charm." The pier is also Britain's last remaining Grade I-listed pier and has won the 'Pier of the Year' award a record three times.
A Victorian Masterpiece
Opened in 1869, Clevedon Pier has operated for 157 years. Built on the Severn Estuary of the Bristol Channel, it was designed to attract tourists and served as a ferry port for rail passengers heading to South Wales, as well as a departure point for paddle steamer trips for nearly a century. The pier consists of eight spans supported by steel rails and topped with wooden decking, stretching 312 metres (1,024 feet) in length, with a pavilion at the pier head.
In 1970, two spans collapsed during stress testing, threatening the pier's future. However, community fundraising and heritage grants enabled its careful dismantling, restoration, and reassembly. A partial reopening occurred in 1989, with full restoration completed by 1998. The following year, Clevedon Pier won its first 'Pier of the Year' award.
Award-Winning Recognition
In 2014, CNN Travel hailed it as one of the world's most stunning piers. It remains the only pier in the UK to have won the 'Pier of the Year' award three times. The late English poet Sir John Betjeman called it "the most beautiful pier in England." The Telegraph's 2026 list noted that the pier has "aged with extraordinary grace."
Visitor Experience
Open seven days a week (weather permitting), the pier offers a visitor museum in the Toll House, the Glass Box restaurant, and the Pagoda café. It serves as the departure point for the world's last seagoing paddle steamer, operating in spring and summer. An adult entry ticket costs £6.50 and grants year-round access; children aged 4 to 15 pay £4. A family ticket for up to two adults and three children costs £17 for 12 months.
One Direction Connection
In March 2014, the pier became a pop culture landmark when One Direction arrived by helicopter to film the music video for their song "You and I" in secret. Word spread on social media, and fans gathered to see the band. A plaque marking the occasion was installed soon after. In January 2025, a second plaque honouring late member Liam Payne was unveiled beneath the original, featuring lyrics from "Walking in the Wind": "If you're lost, just look for me. You'll find me in the region of the summer stars."
Visitor Reviews
One Tripadvisor reviewer described the pier as "a historic seaside gem," praising the Spooky Family Trail and the cafe. Another called it a "timeless treasure" and a "national treasure." A third visitor noted that despite a dull October day, the pier and its volunteer team provided a great day out, highlighting its lack of typical seaside shops as a positive.
