Ten readers are being offered the chance to win a £100 Aldi voucher to mark the launch of the new series of Aldi: The Next Big Seller on Channel 4. The prize can be spent on groceries or on a winning product from the Specialbuys range.
New series and judging panel
The new host, Jimmy Doherty, joins presenter Anita Rani and Aldi UK's Chief Commercial Officer Julie Ashfield on the judging panel. Together, they will consider factors such as taste, price, packaging and shopper demand before narrowing contestants down to two finalists.
The finalists are given a few weeks to respond to feedback before receiving a follow-up visit from Anita or Jimmy. The judges then sample the improved products and select a winner, whose creation will appear as a Specialbuy in more than 1,080 Aldi stores nationwide.
Supporting British suppliers
The multi-category competition highlights Aldi's commitment to supporting British farmers, growers and suppliers, giving small and emerging businesses a national retail platform.
The series airs weekly on Thursdays at 8pm, with the 'Party' episode scheduled for Thursday 12th November at 8pm on Channel 4. Catch-up viewing is also available on demand.
How to enter
To enter, readers must complete the entry form before Sunday 6th December. The prize draw is open to readers aged 18 or over.
