To celebrate the return of Channel 4's hit series Aldi: The Next Big Seller, ten lucky readers are being offered the chance to win a £100 Aldi voucher. The prize is intended to boost a shopping budget as emerging food and drink suppliers compete for a place on shelves in over 1,080 Aldi stores nationwide.
Judging Panel and Competition Format
New host Jimmy Doherty joins presenter Anita Rani and Aldi UK's Chief Commercial Officer Julie Ashfield on the judging panel. Together, they deliberate on factors such as taste, price, packaging and shopper demand before shortlisting contestants down to just two.
The finalists are then given a few weeks to address the feedback, before receiving a follow-up visit from Anita or Jimmy. The three then sample the improved products and select a winner, whose creation will appear as a Specialbuy in over 1,080 Aldi stores nationwide.
How to Enter
For a chance to win, readers simply need to fill out the entry form before Sunday 6th December. The series airs weekly on Thursdays at 8pm, and the 'Party' episode will air on Channel 4 on Thursday 12th November at 8pm. The winner's product will be available as part of the Specialbuys range.
