In a blind taste test of eight yeast spreads available in Australian supermarkets, Promite emerged as the favourite, beating the iconic Vegemite. The test, conducted by Nicholas Jordan, found Promite to be silky, easy to spread, and reminiscent of a beef stock cube sweetened with kecap manis. Jordan noted that Promite was the only spread he wanted to keep eating off the knife, describing it as a polite introduction for newcomers to yeast spreads.
Vegemite, the national spread, scored 7.6 out of 10, with testers describing it as extremely salty, savoury, and surprisingly acidic. Jordan called it a food for maximalists, praising its potency but acknowledging it may not suit everyone. The reduced-salt version scored 7.4, with a bitter aftertaste from potassium chloride, while the gluten-free variant was likened to a collaboration with Jaegermeister, with a medicinal flavour.
Other spreads tested included Marmite, which scored lower, and various supermarket brands. Jordan emphasised that the results are subjective and urged readers not to take the rankings too seriously, noting that every product will appeal to someone. The test deliberately omitted 'best' and 'best value' categories to avoid over-interpretation.
