One in five holidaymakers who book trips well in advance later discover the same flight or hotel has dropped in price as the departure date nears, according to new research.
Researchers explored whether travellers are more likely to identify with a traditional, take-charge Type A personality (54%) or a more laid-back Type B approach (31%) when booking and enjoying a holiday. Type A travellers prefer to meticulously plan every detail of their trip well before setting off, while Type Bs are more likely to go with the flow and embrace the unexpected when they’re away.
Type A travellers lose out on savings
The study of 2,000 adults who have travelled abroad in the last three years found 20% of Type A travellers later spotted the exact flight or hotel they had spent weeks researching available for significantly less. Another 10% said they had lost money trying to amend or cancel rigid bookings when their plans changed.
Despite that, almost three quarters (73%) of Type As said booking a holiday just a week before departure feels too risky. However, 36% of Type B travellers said they feel confident there is little risk of missing out on their dream destination, even without planning months in advance.
Type B travellers seen as savviest bookers
The research was commissioned by lastminute.com to mark the launch of its 'Travel Bgents' platform, a hub that rewards Type B bookers with extra discounts. Zoë Fidler, from the holiday firm, said: “There’s a common misconception that Type B travellers are just unstructured non-planners who leave things to chance. In reality, they are the savviest bookers in the game.”
“Type B travellers have simply realised that holding off on pressing 'book' is the smartest move you can make, knowing they can get what they want and at a great price,” she added.
Spontaneous trips create lasting memories
Even so, a quarter (25%) admitted they wish they could embrace a more spontaneous approach and have the confidence to book a trip without overthinking. Around 30% of Type B travellers said they feel reassured they could change plans on a whim when leaving it late to lock in their trip.
And it’s not just about saving money and planning time. Some 42% of Type B travellers said spontaneous adventures while on holiday create lasting memories — compared with 20% of Type A travellers. Type B travellers were also more likely to say they stumble across hidden gems (36% vs 28%) or enjoy unexpected moments (42% vs 20%).
Zoe Fidler added: “By holding out for the right moment, Type B's unlock premium trips at a fraction of the cost, without the over-planning. Leaving it to the last minute isn't about compromising or settling for leftovers; it’s an intentional, high-reward strategy.”
