TUI has introduced a price match guarantee for its package holidays, potentially saving money for travellers who book early. If you reserve a holiday with TUI and later find the same package at a lower cost elsewhere, the company will refund the difference, provided you meet all terms and conditions.
How the Price Match Guarantee Works
According to TUI's website, the price-match promise allows customers to claim a refund if they find a cheaper identical package holiday with TUI flights within 72 hours of booking. The claim requires that all details match exactly, including flights and accommodation. To make a claim, you must submit a form on TUI's website.
Conditions for Claiming
- You must find a lower price within 72 hours of booking.
- The alternative package must be identical in every aspect, including flights and accommodation.
- All terms and conditions must be met; check the website for full details.
Impact of Geopolitical Events
TUI reported a 10% decline in UK summer reservations as holidaymakers delay bookings and change destinations. The company absorbed a 61 million euro loss from the Iran conflict and hurricanes in Jamaica. Booked revenues for summer were down 7% compared to 2025, with a 10% drop for the UK market.
Shift in Demand
The conflict between the US, Israel, and Iran has shifted demand from eastern to western Mediterranean destinations. Customers are showing caution and booking closer to departure dates. TUI expects Spain, including the Balearics and Canary Islands, and Greece to be top summer destinations.
Financial Performance
The Iran war cost TUI around 40 million euros after repatriating 5,000 passengers from cruise ships. Hurricanes in Jamaica caused a 21 million euro hit. TUI reported an underlying loss of 111 million euros for the first half, an improvement from the previous year. The company is on track for a full-year operating profit of 1.1 to 1.4 billion euros, down from earlier targets.
CEO Statement
Sebastian Ebel, TUI's chief executive, stated: "The very strong results give us confidence for the second half of the year. Due to geopolitical challenges and dynamic market conditions, it will require great dedication and flexibility. We offer our customers a high level of security and quality, especially in turbulent times. Package holidays remain the gold standard."
