The Ultimate Supermarket Pizza Guide for 2026
Pizza remains a beloved choice for a quick and satisfying meal, whether you're hosting friends or taking a break from cooking. Supermarket pizzas have evolved significantly, offering premium toppings and artisanal bases that rival restaurant quality. To help you navigate the crowded aisles, we conducted a comprehensive blind taste test of margherita-style pizzas, enlisting a panel of hungry critics to evaluate dough, sauce, cheese, and overall flavour.
How We Tested the Best Supermarket Pizzas
Our testing process was thorough and impartial. We blind-tasted a wide range of margherita pizzas from major supermarkets, focusing on key criteria: light and well-risen dough, deeply flavoured tomato sauces, a crisp finish when baked, and that essential cheese pull. Each pizza was assessed for quality, value for money, and overall appeal in real-life settings.
The Top 8 Supermarket Pizzas for 2026
- Best Supermarket Pizza Overall: Morrisons The Best Mozzarella, Cherry Tomato and Basil Pesto Pizza
Priced at £3.90, this pizza impressed with its herby and peppery flavours, premium taste, and excellent value. The sourdough and Italian rye base is pillowy soft, while the tomato sauce is rich and flavoursome. Fresh cherry tomatoes and pesto add visual appeal and depth. - Best Thick Supermarket Pizza: Tesco Finest Margherita Wood Fired Pizza
Costing £5, this option features a soft, doughy base with generous cheese and fresh basil. While it might be too bready for some, it's ideal for those who enjoy thicker pizzas, though it could benefit from a crispier crust. - Best Supermarket Pizza for Flavour: Co-op Wood-Fired Margherita
At £6.35, this pizza offers a pillowy soft centre and crispy crust, with tangy cherry tomatoes and a pesto drizzle. It delivers a crowd-pleasing flavour, though some testers wished for more pesto. - Best Crisp Supermarket Pizza: M&S Classic Margherita Pizza
Priced at £3.90, this classic margherita has a crisp base and crust, with satisfyingly stringy cheese. However, the tomato sauce lacked depth, and it's the priciest option per gram at £1.60 per 100g. - Best Supermarket Pizza for Cheese Toppings: Sainsbury's Stonebaked Margherita Pizza
Costing £3.80, this pizza features generous lashings of mozzarella and cheddar that melt beautifully. The texture is satisfying, but the tomato sauce was overly sweet and lacked savoury depth. - Best Supermarket Pizza Dough: Doughboys Classic Margherita Pizza
Priced at £4.20, this option stands out with its high-quality, slow-proved dough that's individually hand-stretched. The cheese is rich and crisp, but it could use more tomato sauce and is one of the pricier choices. - Best Vegan Supermarket Pizza: White Rabbit Gluten Free Sourdough Vegan Margherita Pizza
At £3, this vegan and gluten-free pizza has a chewy sourdough base and flavourful sun-dried tomatoes. The 'mozzarisella' cheese alternative tasted slightly artificial to some, and the pesto may be too strong for non-lovers. - Best Neapolitan-Style Supermarket Pizza: Picard Superior Margherita Pizza
Costing £4, this pizza is loaded with cheese and has a soft, floppy Neapolitan-style crust. It's indulgent but skimped on tomato sauce, making the flavour balance slightly one-note.
Key Takeaways from the Taste Test
Morrisons' pizza emerged as the overall winner due to its excellent taste, value, and visual appeal. Co-op's offering was a close runner-up for its depth of flavour. When selecting a supermarket pizza, consider your preferences for dough thickness, cheese quality, and sauce richness. Supermarkets have raised their game, offering options that cater to diverse tastes, from vegan to premium artisanal styles.
For more trusted reviews on supermarket buys, explore our guides on olive oils, sourdough breads, wines, and other value-focused products. Our testing ensures only the best recommendations for your shopping trolley.
