A blind taste test by consumer group Which? has found that Asda's own-brand tomato ketchup matches Heinz in quality, scoring 77% from a panel of 72 tasters. The Asda Classic Tomato Ketchup costs just £1.39 for 970g, compared to Heinz at £3 for 460g, making it a significantly cheaper alternative.
Tasters praised Asda's ketchup for its well-balanced tanginess, sweetness, and depth of flavour. It also contains less sugar and salt than Heinz. Heinz Tomato Ketchup, which scored the same 77%, was commended for its excellent texture, taste, and appearance, though it has higher salt and sugar content per 100g than most other brands tested.
Waitrose Essential Tomato Ketchup came third with 75%, priced at 95p for 470g, praised for its flavour and consistency. Fourth was Aldi Bramwells Tomato Ketchup at 89p for 550g, scoring 73% and containing the lowest sugar content among all tested, though only half of tasters were satisfied with its flavour and sweetness.
At the bottom of the rankings was Marks and Spencer's ketchup, scoring just 61%. Tasters found it too thick, dark, and tangy. The test highlights that supermarket own-brands can rival premium names at a fraction of the cost.
