SnackVerse, the UK mystery snack box subscription service, has entered administration. The company officially entered administration on November 2, 2026, with the news formally confirmed via a notice in The Gazette, the official public record of administration notices. The notice revealed that Kieran Bourne of Cromwell & Co Insolvency Practitioners had been appointed administrator by the High Court in Birmingham.
Background and Regulatory Rulings
Founded in 2022, SnackVerse quickly amassed a loyal following, boasting 248,000 followers on Facebook and more than 35,000 on Instagram. The brand was also heavily promoted by well-known food influencers. However, the administration notice comes in the wake of an earlier ruling this year in which the Advertising Standards Authority (ASA) found that SnackVerse had violated promotional marketing rules.
The watchdog concluded in October that the company's website had displayed a misleading "50 percent off" offer alongside a countdown timer that simply reset itself once it ran out. Despite the ASA reaching out to the firm to address the breach, SnackVerse reportedly failed to provide any assurance that the deceptive feature on its website would be removed, Express reports.
Customer Complaints and Company Response
Back in May, the ASA ruled that SnackVerse had breached UK advertising regulations "for misleading claims about the past variety of its country-themed monthly snack boxes". The watchdog revealed it had looked into a complaint from a customer who had failed to receive the themed snack boxes from the countries as described, and that SnackVerse was "unable to demonstrate that subscribers had received the specific country-themed snack boxes for the given months listed on the page".
SnackVerse and its administrators have been approached for comment. Yet, despite the administration notice, a message has now appeared on SnackVerse's website seeking to reassure customers that it is "business as usual".
The pop-up notice reads: "We would like to reassure all our valued customers that our business remains fully operational and continues to trade as normal. All aspects of our business are running as usual, and we remain fully committed to delivering our services, fulfilling our commitments and providing the high level of customer service you expect from us."
"Our team remains here and ready to assist with any enquiries, orders or ongoing requirements. We sincerely appreciate your continued trust, loyalty and support. It's business as usual, and we're here for you."
Impact on Customers
SnackVerse customers have flocked to Trustpilot and Facebook groups to voice their dissatisfaction with their experiences. Although 61% of reviewers on Trustpilot rate SnackVerse 5 stars (out of 5), more recent feedback has been consistently negative.
One customer wrote on November 9, 2026: "Terrible customer service. Honestly, I've had enough of Snackverse. They've messed up my order twice, failed to properly deal with my cancellation request, and their communication throughout has been terrible."
"It shouldn't be this difficult to cancel an order or get a straightforward response when something has gone wrong. Having an order messed up once is frustrating, but twice, followed by poor customer service when you try to sort it out, is completely unacceptable. Very disappointing experience. Avoid."
There's a string of additional one- and two-star reviews posted in recent days, though SnackVerse maintains an average rating of 3.4 (out of five) on Trustpilot. The company says it has dispatched more than two million snack boxes.
Former SnackVerse enthusiasts also voiced their disappointment with the product range itself. A Facebook user said: "Twice bitten, twice shy. The packs were boring and seemed to be from the same European countries."
