Sainsbury's has introduced a new rule across more than 1,400 UK supermarkets which will see shoppers get selected fruit and vegetables for half price. The supermarket giant has slashed the cost of eight products from its SO Organic range as part of a limited-time Nectar Prices promotion.
The deal began on Thursday, September 10 and will run until Sunday, September 13, giving shoppers just a few days to take advantage of the savings. Customers will need to be Nectar members to get the reduced prices, with the offer available in participating stores and online.
Products included in the offer
Among the products included are SO Organic Fairtrade Bananas, with a pack of six reduced from £1.90 to 95p. A four-pack of kiwi fruits has dropped to 90p, while a 700g bag of SO Organic Carrots is now 67p, down from £1.35.
Shoppers can also pick up a 200g pack of British Young Spinach for £1 instead of £2, while British Celery has been cut from £1.40 to 70p. A 750g pack of onions is available for 82p, spring onions have been reduced to 60p a bunch and a 750g bag of baby salad potatoes costs 75p.
How to claim the discounts
To claim the cheaper prices in stores, customers must scan their Nectar card when they reach the checkout. Those ordering their groceries online will have the discounts applied automatically, provided their Nectar and Sainsbury's accounts are linked.
The promotion comes as Sainsbury's looks to encourage customers to add more fruit and vegetables to their diets while keeping healthier options affordable. The supermarket has previously set out plans to grow sales of fruit and vegetables and use its Nectar loyalty scheme to test incentives which reward customers for making healthier choices.
Shoppers hoping to take advantage of the latest discounts will need to act quickly, as the half-price promotion ends on Sunday, September 13.
