Sainsbury's has introduced more than 7,000 new Nectar Price offers, available from Wednesday, August 5, until Tuesday, August 25. The supermarket says the deals, which include a two for £3 multibuy on berries, will help customers save up to half price on fresh and grocery products.
Why the change?
The retailer's research shows searches for kids meals increased by 31% from June 16 to July 16 this year, while searches for frozen fish fingers jumped 200% from July 2025 to July 2026. Sainsbury's also notes that almost twice as many Taste the Difference Free Range Golden Yolk Eggs were sold compared to last year, highlighting the importance of everyday essentials.
To meet this demand and help families' budgets go further, the supermarket is extending the deals to branded products, including Pizza Express, Tropicana, and Higgidy.
What's included?
Examples of the new Nectar Price deals include Sainsbury's Pink Lady Apples (x4) at £1.75 with Nectar, Actimel Multifruit Yogurt Drink (x12) at £3.50, and Pizza Express Margherita Pizza at £2.75 – half the non-Nectar price. Other offers include Birds Eye Fish Fingers (10x) at £1.65, Higgidy Quiche at £3.50, and Fab Strawberry Ice Lollies (x6) at £1.25.
Richard Crampton, Sainsbury's fresh and convenience commercial director, said: "With the summer holidays in full swing, we are helping customers make their weekly shop go further with Nectar Prices on over 7,000 fresh and grocery favourites. From easy family meals and food for summer days out to keeping the fridge stocked for the week ahead, we want to make great value easier to find during August, so families can enjoy good food for less."
Extra perks for Nectar members
Sainsbury's also reminds members that they can double the value of their points to help pay for days out. For example, £5 worth of points can be converted to £10 off tickets to 20 top UK attractions, such as Legoland and Alton Towers.
