M&S vs Harrods Chocolate: A Surprising Taste Test Reveals the Winner
Chocolate remains a beloved indulgence for countless Brits, but when two prestigious brands go head-to-head, which one truly delivers superior quality? In a revealing taste test, food reviewers Laura Khoshaba and her mother Ann sampled chocolate bars from both Marks & Spencer and Harrods to determine which retailer offers the finest cocoa experience. Their findings may shock chocolate enthusiasts who assume luxury always equates to better taste.
The Milk Chocolate Face-Off: Harrods Falls Short
Initially, Laura and Ann tried the Harrods Milk Chocolate, which they compared unfavourably to "Easter egg chocolate." Laura declared it was "really average," while Ann admitted she was "not impressed" with its flavour, a verdict that might surprise many shoppers who expect premium quality from the iconic department store.
Next, they moved on to the M&S Milk Chocolate, with Ann revealing she "loves M&S chocolate," setting high expectations. "Aesthetically? Gorgeous," Ann enthused as Laura displayed the bar. Upon tasting it, Laura proclaimed it was "much better than the Harrods one," describing it as "less fake tasting." Ann praised its "smooth" texture and noted you could "actually taste the cocoa," giving M&S a clear victory in the milk chocolate category.
White Chocolate: A Closer Contest
As they prepared to sample the Harrods White Chocolate, Ann declared her passion for white chocolate, with Laura in agreement. Ann reckoned this chocolate reminded her of Milkybar, saying, "It's really good because I love white chocolate." Turning to the M&S bar, Ann described it as "very good," while Laura admitted she "can't decide between those two" as a favourite. Both women enjoyed the bars on this occasion, making it a more balanced round in the taste test.
Dark Chocolate: M&S Emerges as the Champion
The Harrods Dark Chocolate contained 70% cocoa, and both reviewers appreciated it. Laura described it as "nice and smooth" and "quite sweet" but "not very sweet," which is precisely what many seek from dark chocolate. "For me it's perfect," Laura remarked, with Ann concurring by calling it "very good dark chocolate."
However, M&S Dark Chocolate, with 55% cocoa, stole the show. Laura said she "really liked" it, and Ann suggested it was potentially one of her "favourite dark chocolates." "Guys, try the M&S dark chocolate," Laura raved, with Ann declaring it a "winner." This endorsement highlights M&S's strength in delivering satisfying dark chocolate options.
Health Benefits and Consumer Insights
Dark chocolate, particularly varieties with high cocoa percentages, offers numerous health advantages due to its antioxidant content, especially flavonoids. These compounds can reduce inflammation, boost blood circulation, lower blood pressure, and support cardiovascular health. It may also improve cholesterol profiles and enhance brain function by increasing blood flow to the brain.
However, it's essential to enjoy dark chocolate in moderation, as it remains energy-dense and can lead to weight gain if consumed excessively. In the comments section of the review, one observer noted: "Real 'dark' chocolate to have any health benefits has to be 90% and above cocoa solids. 55% is just dark coloured milk chocolate," sparking debate about what constitutes true dark chocolate.
Conclusion: M&S Takes the Crown
Overall, the taste test revealed that Marks & Spencer's chocolate outperformed Harrods in key categories, particularly in milk and dark chocolate. While Harrods offered decent options, especially in white chocolate, M&S's products were praised for their authentic taste and smooth texture. This comparison underscores that brand prestige doesn't always guarantee superior flavour, making it a valuable lesson for chocolate lovers seeking quality without the luxury price tag.



