Marks and Spencer has become the centre of attention online after a fashion influencer showcased a selection of its summer dresses, causing a surge in demand. Katie, known on Instagram as @curatdbykatie.edit, shared a reel featuring six dresses she described as 'obsessed' with, prompting her followers to flock to the retailer.
Among the highlighted items was the Lyocell Blend V-Neck Midi Waisted Dress in yellow, priced at £45, which Katie modelled alongside a blue version. She also featured the Polka Dot Puff Sleeve Midaxi Tea Dress (£45), the Cotton Rich Textured Midaxi Column Dress (£36) in cream and chocolate, the Linen Rich Printed Scoop Neck Corset Dress (£50), and the Button Through Midi Shirt Dress (£45).
In her caption, Katie wrote: 'Gingham, polka dots and cheesecloth dresses that looked cute on the hanger... but on? OBSESSED. Perfect with trainers and a tote for summer days, or dressed up for dinner plans. M&S really performed with these ones.' The post has since garnered over 14,800 likes, with followers praising the collection. One commented: 'Ooh love these, especially the polka dot one,' while another said: 'You look lovely in all of them, particularly the gingham.'
The viral attention comes as many women seek to update their wardrobes for an early summer. M&S has seen a rush of shoppers eager to purchase the dresses, which are available in stores and online.
