Marks & Spencer has invested more than £30 million in reducing prices on dozens of food products. The move affects over 65 lines, spanning fresh food to freezer staples, including chips, ketchup, salmon, eggs, cream cheese, and peanut butter.
Remarksable Value and Dropped & Locked
The price cuts include M&S's Remarksable Value range, a core selection of weekly staples benchmarked against competitors, as well as the Dropped & Locked range, which features a wider assortment of products. M&S emphasized that unlike other value ranges, their offerings do not compromise on quality to achieve lower prices.
Competitive Pricing Amid Cost of Living Crisis
The reductions come as grocers intensify price competition, with many households seeking savings due to the cost of living squeeze. Food price inflation remains a significant concern for families, who notice the rising cost of their weekly shop.
In the year ending March 2023, M&S food sales rose 7% to £9.7 billion, though profits from the food division fell 9.6% to £444 million. The retailer reported increased customer numbers and a market share of 4.1%. M&S aims to double its food sales, supported by new store openings, targeting 380 food stores by 2027/28. Last year, 12 new food branches opened, including three converted from former Homebase stores.
Alex Freudmann, managing director of M&S Food, said: “As we double the size of our food business, we are continuing to invest in quality and price to bring the best food to our customers. These price reductions across key family favourites like salmon, eggs and veg are all part of our commitment to help our customers to eat great tasting food every day, without compromise. This is another step on our transformation journey as we reinvest for growth.”
Full List of Price Reductions
Remarksable Value Prices
- Single Caledonian Gold Salmon Fillet, 120g: £2.75 (was £3.50)
- Two Caledonian Gold Salmon Fillets, 240g: £4.95 (was £5.50)
- Two Skinless Caledonian Gold Salmon Fillets, 240g: £6.50 (was £7.00)
- Four Caledonian Gold Salmon Fillets, 460g: £9.50 (was £10.75)
- British Lean Beef Mince 12%: £4.50 (was £4.75)
- Traditional Coleslaw 300g: £1.30 (was £1.35)
- Reduced Fat Coleslaw 300g: £1.30 (was £1.35)
- Free Range Mixed Size Eggs 6 Pack: £1.30 (was £1.50)
- Frozen Garden Peas, 1kg: £1.65 (was £1.70)
- Frozen French Fries, 1kg: £1.70 (was £1.95)
- Made Without Lactose Free Whole Milk, 1ltr: £1.35 (was £1.90)
- Made Without Lactose Free Semi-Skimmed Milk, 1ltr: £1.35 (was £1.90)
Dropped & Locked Prices
- Caledonian Gold Salmon Joint, 500g: £10.25 (was £13.00)
- Caledonian Gold Salmon Fillets, 600g: £11.50 (was £13.50)
- Two Lightly Smoked Caledonian Gold Salmon Fillets, 240g: £7.00 (was £8.00)
- Lightly Smoked Caledonian Gold Salmon Fillets, 600g: £16.00 (was £19.00)
- Organic Salmon Fillets, 240g: £8.00 (was £9.25)
- Caledonian Gold four Salmon Fillets Frozen, 400g: £9.50 (was £11.00)
- Brown Onions: £1.30 (was £1.50)
- Simply Greek Feta 200g: £2.10 (was £2.40)
- Pure Honey: £1.40 (was £1.50)
- Tomato Ketchup: 95p (was £1.00)
- Reduced Sugar Tomato Ketchup: 95p (was £1.00)
- Spinach Leaves 120g: £1.10 (was £1.60)
- Spinach 80g: 90p (was £1.25)
- Free Range Large Eggs X6: £2.35 (was £2.50)
- Free Range Eggs Large Eggs X12: £4.40 (was £4.50)
- Medium Fat Cream Cheese: £1.50 (was £2.00)
- Ext Creamy Soft Cheese: £1.50 (was £2.00)
- Garlic And Herb Soft Cheese: £1.50 (was £2.00)
- Six White Pittas: 65p (was 75p)
- Six Wholemeal Pittas: 65p (was 75p)
- Eight Tortilla Wraps: £1.45 (was £1.50)
- Eight Wholemeal Tortilla Wraps: £1.45 (was £1.50)
- Eight Seeded Tortilla Wraps: £1.45 (was £1.50)
- Red Onions: £1.00 (was £1.20)
- 20% Beef Mince: £4.00 (was £4.25)
- Salted Dairy Butter: £3.80 (was £3.90)
- Crunchy Peanut Butter: £1.40 (was £1.70)
- Smooth Peanut Butter: £1.40 (was £1.70)
- Crinkle Cut Chips: £2.00 (was £2.10)
- Garlic Baguette: £1.00 (was £1.25)
- Two Garlic Baguettes: £1.90 (was £2.25)
- Broccoli & Tomato Quiche 170g: £2.50 (was £2.75)
- Quiche Lorraine 170g: £2.50 (was £2.75)
- Salmon & Broccoli Quiche 170g: £2.50 (was £2.75)
- Cheese & Onion Quiche 170g: £2.50 (was £2.75)
- Crustless Quiche Lorraine: £2.50 (was £2.75)
- Lamb's Lettuce 80g: £2.00 (was £2.30)
- Pea Shoots 80g: £2.00 (was £2.30)
- Watercress 80g: £1.50 (was £1.60)
- Green Pesto: £1.20 (was £1.40)
- Smooth Hazelnut Chocolate: £1.90 (was £2.50)
- Passata 690g: £1.25 (was £1.50)
- Butter Chicken Curry Sauce: £2.10 (was £2.60)
- Jalfrezi Curry Sauce: £2.10 (was £2.60)
- Large Korma Sauce: £2.10 (was £2.60)
- Large Tikka Sauce: £2.10 (was £2.60)
- Korma Sauce: £1.75 (was £2.20)
- Tikka Masala Sauce: £1.75 (was £2.20)
- Rogan Josh Sauce: £1.75 (was £2.20)
- Balti Sauce: £1.75 (was £2.20)
- Perfect Ripe Conference Pears: £2.60 (was £2.75)
- Greek Salad Cheese: £1.90 (was £2.10)
- Spring Meadows Kitchen Roll, two rolls: £3.00 (was £3.50)
- Spring Meadows Toilet Rolls, four rolls: £3.00 (was £3.50)
