Mortgage Advice Bureau has rebranded as Mab as it seeks to expand its role beyond mortgage advice and build closer relationships with homeowners. The business, founded in 2000, has grown into a national network of more than 2,100 mortgage advisers.
New identity goes live
The name change reflects plans to engage with customers earlier in the property-buying process and maintain contact long after their mortgage completes. The new branding went live on Wednesday (11 November) across the company’s website, social media channels and customer communications.
Appointed representative firms operating under the Mortgage Advice Bureau name will adopt the Mab identity over the coming months.
Expanding beyond mortgages
The rebrand comes as consumers increasingly research property and mortgage options online, including through artificial intelligence tools. Mab wants to move beyond its traditional mortgage intermediary role and provide support throughout the homeownership process.
The company also plans to use technology to reduce administrative work for advisers, allowing them to spend more time with customers.
Founder explains the change
Peter Brodnicki, founder and group chief executive of Mab, said: “When I founded Mortgage Advice Bureau in 2000, the name said exactly what we did. It has served us well for 26 years, but the business today looks very different.
“We want to be known for more than the mortgage, and as more people turn to digital and AI search, brands matter more than ever. That’s why now is the time to change.”
Brodnicki added: “Customers and advisers have placed their trust in us over the years, and we want to keep earning it.
“Our ambition is to power UK homeownership, and that means staying alongside customers every step of the way, whether they’re ready to ask for help or still working out what they need.”
The rebrand will not affect existing customers. The listed parent company’s stock market ticker will also remain unchanged.
