McVitie's fans have expressed outrage after learning that the Fruit Club biscuit has been discontinued. The chocolate-covered treat, a childhood favourite for many, has not been on shelves for several years, but its absence has only recently been confirmed by the company.
Social media users took to X, formerly Twitter, to demand answers after noticing the biscuit was missing. One fan asked: "Why on earth have you stopped making Fruit Clubs? My favourite biccy of all time." McVitie's responded: "Unfortunately, these were discontinued a few years ago. I can confirm that the club flavours are now orange, mint and salted caramel."
The news has sparked disappointment among biscuit lovers, with many calling for the return of the Fruit Club. One user said: "The fruit Club was one of the best biscuits out there in my opinion," while another added: "Fruit is the correct answer when it comes to Club biscuits."
McVitie's confirmed to the Daily Record that the Fruit Clubs were discontinued in 2020. However, the brand recently brought back the discontinued White Chocolate Digestives after nearly 20 years, offering a glimmer of hope for fans of other axed products.
