Lidl has announced updates to its Lidl Plus loyalty scheme, offering certain customers discounts of up to 53% on various kitchen staples.
Those using the Lidl Plus app can access special offers on fruit, vegetables and meat in-store from today until Wednesday, September 2. Celery, for instance, has been reduced to 32p from 69p - a 53% discount. Other products in the promotion include various vegetables and fruits, alongside slow cooked pork items and salmon fillets.
Promotion details and redemption
Lidl confirms the promotion runs only until September 2, although it may be redeemed multiple times "unless stated otherwise". Price reductions will be applied to each qualifying item bought unless specified differently.
A complete list of products included in the offer can be viewed in the Items Included section within the Offer area of the Lidl app. These promotions are accessible to Lidl Plus account holders aged 18 and above at any Lidl GB location. Terms and conditions are in effect and offers are dependent on stock availability.
Lidl's growth and reputation
Lidl has established its standing through competitive pricing. Since its 1994 launch, the retailer has expanded swiftly to run 1,000 outlets throughout the UK.
A major driver of its success is that Lidl regularly features amongst Britain's most budget-friendly supermarkets. Recently, customers have increasingly adopted the rewards scheme which helps them maximise their spending power.
