Holland & Barrett has launched a range of promotions through its new app-led loyalty scheme, H&B&Me, which gives shoppers 10% off own-brand products until September 30 and rewards them with points for future purchases. The scheme, previously known as Rewards for Life, is designed to support users at every step of their wellness journey.
Through the free mobile app, members earn points with every purchase made in-store or online, and gain access to exclusive Member Prices, a free birthday treat, and tailored advice. New members can get 300 points (£3/€3) with their first shop, and the app offers four points per pound spent, compared with Boots Advantage card's three points per £1. Once members reach 50 points, they can use them to get money off their spending.
Additional discounts on vitamins and collagen
Shoppers can get 10% off Holland & Barrett's own-brand vitamins, herbs, minerals and supplements, as well as fruits, nuts, seeds and snacks, both in-store and online, until September 30. This can be combined with existing promotions, such as the current 2-for-1 offer on the Holland & Barrett Iron & Vitamin C 14mg 90 Tablets, typically £7.25, and the Holland & Barrett Vitamin D3 1000 I.U. 25µg 90 Tablets, £5.59, where buying one gets the other free.
For collagen, the Holland & Barrett Marine Collagen with Vitamin C, £49.99, is available with £4.99 off through the app's 10% offer. This product comes in tablet form (180 tablets per pack), while those preferring a powdered formula may opt for the Wild Collagen Powder, £27.20, which contains Type I hydrolysed marine collagen peptides. Free Soul's Collagen Glow Powder, £29.99, is another popular choice, featuring Naticol Marine Collagen, Vitamin C, and Hyaluronic Acid.
Shopper reviews and Click & Collect offer
Shoppers have left positive reviews on TrustPilot about the app's ease of use. One user said: "Helpful staff and high quality products with lots of buy one get one free/half price vibes. I found their app the easiest to set up." Another noted: "I love the App and website. I like getting the good deals and promos. Easy to use and great products." A third user, who initially struggled with the website, found the app worked smoothly: "I eventually downloaded the H&B app, where everything went smoothly. My order was spot on and didn't take that long to be delivered, and I was very pleased with the offer I received in order to buy my chosen items."
One drawback mentioned was shipping delays, with one user sharing: "Great app, great products, but slow shipping. If I had known the shipping would take so long, I would have visited a store instead. I absolutely love the products I purchased, but shipping took 10 days." As a workaround, the app offers a Click & Collect limited-time offer, where those who order online and collect in store can receive a free gift plus 10% off their next purchase until September 30.
