Holland & Barrett is offering app members additional discounts until September 30. Shoppers who create an account on the H&B&Me app can unlock an extra 10% off the brand’s own-brand vitamins, herbs, minerals and supplements, as well as a range of fruits, nuts, seeds and snacks in-store, on top of any existing promotions.
Loyalty scheme rebranded as H&B&Me
The loyalty scheme, formerly known as Rewards for Life, is now called H&B&Me, a new app-based system that goes beyond merely monitoring spending. It is described as “designed to support you at every step of your wellness journey”.
Through the free mobile app, members earn points with every purchase made in-store or online. They also gain access to exclusive Member Prices, a complimentary birthday treat, and personalised guidance. New members can earn 300 points (£3/€3) with their first purchase.
Points and product deals
Unlike the Boots Advantage Card, where customers accumulate three points per £1, H&B&Me offers four points per £1. Once shoppers reach 50 points, they can redeem money off their purchases.
For those looking to replenish vitamin supplies, there is 10% off the Holland & Barrett Iron and Vitamin C Tablets, usually priced at £7.25. This discount can be stacked with the brand’s current two-for-one offer, meaning shoppers can get the Holland & Barrett Vitamin D3 Tablets, usually £5.59, free with a buy-one-get-one-free deal.
Collagen supplements include the Holland & Barrett Marine Collagen with Vitamin C, usually £49.99 but with £4.99 off via the app’s 10% discount. Those preferring a powdered alternative might opt for the Wild Collagen Powder (£27.20), which contains Type I hydrolysed marine collagen peptides. Free Soul’s Collagen Glow Powder (£29.99) remains popular for its flavours and ingredients, including Naticol Marine Collagen, Vitamin C, and Hyaluronic Acid.
Shopper feedback and Click and Collect offer
Shoppers have left glowing reviews on Trustpilot highlighting how “easy” the app is to set up. One says: “Helpful staff and high quality products with lots of buy one get one free/half price vibes. I found their app the easiest to set up.” Another said: “I love the app and website. I like getting the good deals and promos. Easy to use and great products.”
One shopper who struggled to complete a purchase via the website turned to the app and found it worked “smoothly”. “I eventually downloaded the H&B app, where everything went smoothly,” they said. “My order was spot on and didn’t take that long to be delivered, and I was very pleased with the offer I received in order to buy my chosen items.”
However, one user flagged delivery delays, saying: “Great app, great products, but slow shipping. If I had known the shipping would take so long, I would have visited a store instead. I absolutely love the products I purchased, but shipping took 10 days.” Another user said: “Order on a regular basis from H&B. Never an issue with variety of items; always in stock; prompt delivery. Downloaded the app and made the shopping experience even better.”
Until Wednesday, September 30, customers who place an order online and collect a Click and Collect parcel in store are eligible to receive a complimentary gift along with 10% off their next shop.
