Shoppers can cut the cost of popular collagen tablets to around 11p each by signing up to Holland & Barrett's free HB&Me loyalty scheme. The retailer's Marine Collagen with Vitamin C 90 Tablets normally cost £32.99 (37p per tablet), and the 180-tablet version is usually £49.99, but members can pay just £20 for the 180-tablet pack.
Because Holland & Barrett offers 10% off on top of existing promotions in store using HB&Me, the 180-tablet pack drops to £18 in shops – about 10p per tablet. The current deals run until September 30, 2026, and shoppers can join HB&Me for free online before visiting a local store to take advantage of them.
Member benefits and points
Once signed up, users automatically receive £3 in loyalty points and unlock exclusive member prices. They earn four points for every pound spent and get a free birthday treat from the retailer. New offers are available every month, and currently there is 10% off Holland & Barrett's own-brand vitamins, herbs, minerals and supplements in store until September 30, 2026.
Other savings include a free gift plus 10% off the next purchase for customers collecting a Click & Collect parcel in store. Elsewhere, Boots' Advantage Card gives three points per pound spent, and Space NK's NDULGE Community offers one point per pound plus a surprise birthday gift each year.
Customer reviews of the collagen tablets
The own-brand Marine Collagen with Vitamin C is said to contribute to normal collagen formation, support the immune system, and contain vitamin C for healthy skin. Shoppers have praised it: one said, "Best collagen. I’ve been taking these for 12 months. I’m 65 and my skin is getting younger every month, very happy." Another wrote, "Fantastic product. Great improvement after taking regularly for 12 weeks. Improvement to elasticity in skin, hair and improvement to dry eyes."
A third reviewer noted, "Best product. I used this and honestly I've seen results in one week, it's a nice product and worth the money." One user mentioned a minor drawback, saying, "Fab product. I’ve been using this collagen for a few years now, wouldn’t be without it. Tablets are quite large but I can manage them." Another added, "Young again. Collagen is fantastic for my keeping my skin looking fresh and young." Further reviews read: "Great product, made my hair much thicker" and "My wife likes it so much, she can't stop using it for her skin."
Shoppers can sign up to HB&Me to access these offers and earn points on their purchases.
