Dr Melaxin's Viral 'Filler in a Stick' Sees Price Cut to £16 on Amazon
Beauty enthusiasts are buzzing as the Dr Melaxin Multi-Balm, a product trending on TikTok for its filler-like effects, is now available for just £16 on Amazon, down from its usual £22 price point. This K-beauty brand has captured significant attention, with users comparing the balm to injectable treatments in viral review videos.
TikTok Drives Surge in Sales and Hype
According to TikTok Shop data, the Multi-Balm sold an impressive 13,000 units in only six days, highlighting its rapid rise to fame. The platform has been instrumental in propelling beauty products into the mainstream, and Dr Melaxin is a prime example of this trend. Shoppers on the app have described the balm with terms like "miracle" and "Botox in a bottle," praising its ability to smooth and hydrate tired skin.
What Makes This Balm So Popular?
The Multi-Balm features a solid, oil-based stick formulation that melts upon skin contact, making it easy to apply as a final step in skincare routines. Its key ingredients include calcium, vitamin D, adenosine, hyaluronic acid, and niacinamide, which work together to hydrate, soften, and improve the appearance of fine lines. Users report it creates a smoother base for concealer, reducing creasing throughout the day.
Amazon reviews reflect mixed but largely positive feedback:
- One shopper noted, "I saw this all over TikTok but didn't want to buy there due to so many being fake. So, I decided to visit the brand's Amazon profile and bought it. I have been using it since I got it. Seen some difference in hydration, softness and good quality. Meant to be used at the end of your skincare step. I would say it's worth the money."
- Another wrote, "This product is fab, it makes your skin feel so soft, and I can definitely see a reduction in wrinkles."
- A third added, "Visible difference in my skin after 3 days looks more hydrated, very easy to use."
- However, one user mentioned it didn't absorb well and preferred a creamier product for layering under makeup.
Is It Really Comparable to Filler or Botox?
While the balm is often likened to injectable treatments like filler and Botox, experts clarify that topical products cannot replicate the same mechanisms. Instead, eye balms like this one use hydrating ingredients, nourishing emollients, and light film-forming agents to temporarily smooth and soften the skin's appearance. They may improve the look of fine lines and texture but do not offer permanent results like clinical procedures.
Alternative Affordable Options
For those seeking other wrinkle-fighting solutions, consider RoC Derm Correxion Fill + Treat Serum, priced at £39.99 from Sephora, which contains three types of hyaluronic acid for instant plumping. Another option is No7 Laboratories Line Correcting Booster Serum, available for £34.95 from Boots, featuring Matrixyl 3000+ to minimise stubborn lines.
This article highlights the growing influence of social media on beauty trends and consumer choices, with Dr Melaxin's Multi-Balm serving as a notable case study in viral marketing and affordable skincare innovation.
