Domino's has unveiled a limited-edition fashion collection inspired by its iconic Garlic & Herb Dip, including a unisex summer shirt, bikini, and swim shorts. Fans can obtain the merchandise for free by filling in a short online form, with winners randomly selected. The collection is available only until Friday, 18 August.
The pizza chain has also introduced a 'Big Dip' plunge pool, over 40 times the volume of a standard dip pot, and a floating pizza box, allowing customers to enjoy pizza while swimming. Sam Wilson, Domino's Merch Master, said: 'We wanted to make a bit of a splash this summer, and with millions of Garlic & Herb Dips served a year, it's fair to say we're a nation that loves a dip.'
The launch comes after a DailyMail.com investigation revealed stark differences between UK and US Domino's pizzas. A large slice of pepperoni pizza in the US contains more than twice the additives, one and a half times the calories, and is half an inch larger than its UK counterpart. The US version also uses soybean oil, linked to obesity and diabetes, and has cheese with added modified food starch, cellulose, and preservatives.
Domino's responded: 'Stores around the world cater to varying tastes and preferences... they differ in nutritional content.' The company noted it removed BHA and BHT from US pepperoni in 2019.
