Cracker Barrel is launching a new promotion offering free gas and food to attract belt-tightening customers back to the chain restaurant. The 'Fuel Your Summer Road Trip' campaign, running from May 19 to July 26, will give away prizes totalling $250,000 in food and gas.
Each week, 25 winners will receive a $500 Cracker Barrel gift card and a $500 gas gift card, with a total of 250 winners over the promotion period. To enter, customers must join Cracker Barrel's free loyalty programme and earn entries by purchasing adult entrees or merchandise, with bonus entries available during select weeks.
The promotion comes as Americans face soaring gas prices, currently averaging $4.42 per gallon, and rising grocery costs. Cracker Barrel's chief marketing officer, Sarah Moore, said the goal is to help guests take road trips and make new memories, easing the burden both at the table and at the pump.
This initiative follows a difficult period for Cracker Barrel, which lost $94 million in value last August after a brief logo rebrand that was criticised as 'woke' and 'boring'. The company quickly reverted to its original logo. The new promotion aims to reconnect with customers and revive the brand's traditional appeal.
