Petrol and diesel drivers have been advised to fill up their tanks before 10am, with motorists potentially able to make considerable savings.
Gordon Wallis, an expert at Interfuels, has warned that the time of day road users visit the pumps can have a noticeable effect on both cost and efficiency.
Why early morning refuelling helps
Fuel prices can fluctuate several times throughout the day, with changes driven by wholesale market movements, local competition and consumer demand.
This means topping up early in the morning can carry distinct advantages, with prices likely to climb by late morning and around lunchtime as updated wholesale costs are factored in.
Retailers do not always update their forecourt boards straight away, meaning there can be a brief window during which prices remain slightly lower, still reflecting the previous day's figures.
Midday premium warning
At a time when petrol and diesel costs continue to rise almost daily, making the most of lower wholesale prices can prove crucial.
Gordon said: "By late morning, many retailers have already adjusted their prices to reflect overnight changes in wholesale costs. That means drivers filling up around midday are often paying a premium."
He added: "Late morning and early afternoon tend to be busy periods, with people stopping during errands, commutes or lunch breaks. When demand is steady, there is less pressure on retailers to keep prices low."
Potential yearly savings
Gordon added that for motorists who fill up on a regular basis, selecting the right time of day could save them in excess of £100 a year. He said: "Midday is often one of the busiest times at service stations. Refuelling earlier or later can mean shorter queues and a smoother visit overall."
He continued: "Tracking patterns at your local station and adjusting your habits accordingly can help you avoid paying more than necessary. In a period of higher fuel costs, these small, practical steps can make a real difference over time."
Weekend price rises
Timing may not be the only crucial factor, with motorists advised to fill up before the weekend rush begins.
Motoring specialists at Save at the Pump, an advice platform offering guidance on reducing fuel expenditure, revealed that Friday and Saturday are typically the most costly days to fill up.
The experts explained that drivers can expect to be charged approximately 1-3p per litre more towards the end of the week and into the weekend.
If pump prices still reflect the previous day's wholesale cost in the morning, topping up at 10am on Friday could represent the final opportunity to benefit from the lowest available rates.
